- NCPPR suggests that Amazon dedicate 5% of its assets to Bitcoin to tackle inflation.
- Bitcoin’s superior performance offers a strategic opportunity for long-term value growth.
The National Center for Public Policy Research has proposed that Amazon invest 5% of its total $585 billion assets in Bitcoin as a way to diversify its financial reserve. Submitted for consideration at the 2025 annual shareholders’ meeting, this proposal is proof of what Bitcoin can offer to stop inflation and enhance shareholder value.
Despite Bitcoin’s volatility, the corporation must focus on long-term shareholder value. The proposal stated that diversifying into Bitcoin gives inflation protection without posing a significant risk.
Referencing the limitations of traditional reserve assets, including cash, government bonds, and corporate securities, the NCPPR elaborated on how these do not even begin to keep pace with inflation rates that are running at almost 5% per annum. The organization therefore contends that Bitcoin, with its superior growth profile, provides the possibility of hedging against inflation wear and tear while increasing long-term returns.
A Bold Proposal on Introducing Bitcoin in Amazon
It is still ahead in the conventional race of assets and prices, which have gained a sum of 131% more than last year’s sum, and 1,200% in five years. This has brought before these companies, MicroStrategy and Tesla, colossal money-making opportunities with the introduction of Bitcoins to their reserve plans. For instance, the stock of MicroStrategy went past that of Amazon by 537% just in 2024, which is a perfect case to include Bitcoin as part of the reserve.
The NCPPR also notes that institutional adoption of Bitcoin is picking up steam, and big players like BlackRock and Fidelity are offering Bitcoin ETFs. A small 5% Bitcoin allocation, the NCPPR argues, could diversify Amazon’s treasury strategy while protecting its balance sheet from inflation.
The report recognizes Bitcoin’s native volatility but also shows Amazon can endure periodic market shocks in general. That said, Amazon presents in the proposal an image of one strategic addition that meets its principle of innovation with the great potential to denote a transformation in corporate finance.
Bitcoin had crossed a new all-time high of over 100k on December 5 and, at this writing, BTC is trading at $98,296, has skyrocketed by 3.10% in the last 24 hours, with market cap set to a whopping $1.94T, and with trading volume over in the last 24 hours over $62.63B.
Now, it goes to the board and shareholders of Amazon. If the recommendation comes, it may become one of those epoch-making steps that other global corporations would eventually consider shifting their treasury to favor cryptocurrency.
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