World of Women (WoW) is preparing to enchant the world once again with its flagship event: the WoW Gala Lisboa: Feathers, Fizz & Freedom, scheduled for June 5, 2024, at the iconic Palacio do Grilo during the NFC Lisbon conference. After bringing bioluminescence to Paris and galactic glamour to Miami, WoW returns with an immersive experience that blends art, technology, and the spirit of the new roaring twenties.
The gala will take place in an 18th-century palace, known for its rebellious history and its connection with art and freedom of expression. A perfect place for an event that aims to redefine the role of women in the digital world and in Web3.
World of Women: a multisensory experience between past and future
According to Taisia Antonova, CEO of WoW, the Gala will not be a simple gathering related to the world of cryptocurrencies, but a complete experience that will unfold as guests walk through the decorated rooms of the palace. The cutting-edge digital installations will blend with the baroque magnificence of the halls, creating a fascinating contrast between ancient and modern.
The soundtrack of the evening will be entrusted to a selection of internationally renowned artists. The Brazilian duo Venga Venga will present sets that go beyond music, blending performative art, poetry, and visual stimuli into a collective sensory journey. Following them, DJ P.H.I.L.O.U, known for her performances at Tomorrowland Winter and Extrema, will enrich the atmosphere with her hypnotic sets. Completing the line-up are local artist Anya, the creative NOANNE – also a member of the WoW community – and a sophisticated live jazz band. Other artists and a headliner will be announced in the coming weeks.
A tribute to female creative freedom
As Jordan Zucchiatti, artistic director of WoW, emphasizes, the event aims to reinterpret the creative freedom of the twenties of the last century in a contemporary way, offering a space where women can build connections and paths in Web3. The Gala therefore represents much more than a party: it is a cultural and social manifesto.
In previous years, the Gala has attracted prominent figures such as the entrepreneur Gary Vaynerchuk, the sports analyst Ros Gold-Onwude, the influencer Guy Oscar, the investor Eunice Wong, and the co-founder of The Sandbox Sebastien Borget. The Lisbon edition is shaping up to be the highlight of the social calendar of NFC Lisbon.
A historic opening: tickets also for non-NFT holders
For the first time, WoW opens ticket sales to those who do not own an NFT from the collection. A strategic decision that reflects the recent change in direction in the brand’s communication, increasingly oriented towards wider female themes and a Web2 audience. The goal is to create a bridge between these new followers and the Web3 culture, offering them a direct and engaging experience.
A context that requires action
The event comes at a crucial time for female participation in the world of cryptocurrencies. According to the 2024 State of Crypto report by Gemini, the percentage of women holding cryptocurrencies has dropped from 42% in 2022 to the current 31%. Furthermore, companies founded exclusively by women receive only 2% of venture capital funds, despite women having started twice as many new businesses as men between 2019 and 2023.
In this scenario, the WoW Gala Lisboa aims to act as a catalyst to reverse the trend, offering visibility, networking, and concrete opportunities to women in Web3.
The evening program
The experience will be marked by moments curated in the finest details:
- Rainbow Carpet Arrival (19:00 – 21:00): arrival on the rainbow carpet with professional photo service
- Live Music Welcome Session (19:00 – 21:00): musical performances to start the evening
- Welcome Cocktail (19:00): elegant reception with welcome cocktail
- Gourmet Dining Experience (20:00 – 23:00): refined dinner with signature dishes
- Artistic Performances: surprising artistic performances throughout the night
- Live Performances: DJ set by Venga Venga and P.H.I.L.O.U, with other artists to be announced
World of Women (WoW) and the future of Web3
The Gala also coincides with an important technical evolution for WoW: the transition to the Tezos ecosystem, built on Etherlink, an EVM-compatible Layer 2 blockchain powered by Tezos Smart Rollups technology. This change represents a further step in WoW’s mission to create new opportunities for women in Web3.
Among the recent initiatives, the series of portraits by Sara Baumann stands out, dedicated to the women builders of Web3. So far, WoW has distributed over 3 million dollars to non-profit organizations and supported more than 500 artists, demonstrating a concrete commitment that goes well beyond its famous collection of NFT.
A building symbol of freedom and art
The Palacio do Grilo, built in 1750 and once home to the controversial Duca di Lafões, has been a center of artistic and intellectual expression. With its private theater and its nonconformist history, it represents the ideal place to host an event that celebrates creative independence and female innovation.
A global brand with artistic roots
World of Women is today a global reference point for female empowerment in Web3. In addition to its iconic digital collections, WoW has formed partnerships with brands such as Billboard Magazine, Hasbro, Jazwares, and House of Harlow, and is supported by celebrities like Reese Witherspoon, Gwyneth Paltrow, Eva Longoria, Huda Kattan, Moj Mahdara, Brie Larson, and Sofia Vergara. The brand is represented by Guy Oseary, known for working with artists like Madonna, U2 and the Bored Ape Yacht Club project.
An event not to be missed
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The WoW Gala Lisbon is not just an event: it is a declaration of intent, an invitation to imagine a more inclusive, creative, and free digital future. For those who wish to participate in this unique experience, all information and tickets are available on the official website.
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In an era in which technology can divide or unite, WoW chooses to build bridges, celebrating the beauty of diversity and the power of human connection.