Michael Saylor is rapidly becoming the patron saint of Bitcoin maximalist, proving all the naysayers wrong.
He was an early promoter of the Bitcoin reserve approach, which argues that the best crypto to buy is always the first one; and that companies should raise funds to purchase as much $BTC as possible.
That strategy is proving successful. Saylor’s flagship company MicroStrategy – now simply Strategy – pioneered the Bitcoin treasury approach. And imitation being the sincerest form of flattery, just about everyone else has jumped on board.
That includes Metaplanet in Asia, and even the US government itself.
In short, Strategy’s strategy is paying off big time.
In 2025 so far, Strategy has seen $5.8B in $BTC dollar gain – the increase in the dollar value of their Bitcoin holdings. Nearly $6B in just over a quarter is incredible and speaks to a resurging crypto narrative.
Tether Reports $1B First Quarter Profit, Strategy Plans To Buy More $BTC
On the back of a booming year-to-date, Strategy is doubling down. It plans to raise a further $21B to buy more Bitcoin.
At the same time, other crypto heavy-hitters are posting their own wins, with Tether posting a staggering $1B in Q1 operating profit with $5.6B in excess reserves. The world’s largest stablecoin is moving from strength to strength.
But not everyone’s cheering: even while Trump plans to jump into the stablecoin game with $USD1, European regulators have warned that overreliance on dollar-pegged stablecoins could have wider financial repercussions.
Still, billion-dollar quarters are hard to argue with. In light of these results, investors looking for the best crypto to buy now should keep these projects on their radar.
1. BTC Bull Token ($BTCBULL) – Double-Down On Bitcoin’s Best-Ever Asset Performance
BTC Bull token ($BTCBULL) blends the meme coin trend with Bitcoin’s strong brand appeal. It’s positioning itself as the leading bull market meme token, offering presale staking rewards and giving investors more ways to profit from Bitcoin’s inevitable rise.
Meme coins remain a strong market segment, accounting for $56.33B in market cap. $BTCBULL takes its place as the first-ever Bitcoin meme coin, combining the explosive potential of the sector with an intriguing use case.
BTC Bull Token is tied closely to Bitcoin itself. Every time $BTC breaks through key price milestones, $BTCBULL responds with either a token burn or an airdrop.
Burning $BTCBULL when $BTC reaches $125K, $175K, and $225K encourages a deflationary model to drive up the $BTCBULL token price over time.
The Bitcoin airdrops – at $150K, $200K, and $250K – complement the token burns. The first two airdrops are available exclusively for investors who hold $BTCBULL in Best Wallet; $BTC will be dropped straight to their accounts in the app.
The final airdrop consists of a massive distribution of $BTCBULL tokens, rewarding token holders for Bitcoin’s most significant breakthrough to $250K.
Learn how to buy BTC Bull with our guide. It’s a good time to get in as we think the token price could climb from its current $0.00249 to $0.006467 by the end of the year.
2. Ethereum ($ETH) – Is the World’s Second-Largest Crypto Overdue for a Big Run?
Despite market ups and downs, Ethereum remains the top blockchain for decentralized applications. Its ongoing upgrades (like Pectra) aim to lower fees and increase scalability, essential for powering the next generation of DeFi, gaming, and social platforms.
That said, the price of $ETH has been slightly inconsistent recently. It’s one of the few major tokens that seems to be moving down while most of the market is moving up.
Is that a sign to stay clear of the second-largest crypto? Not entirely.
There’s still strong institutional staking demand, a robust developer ecosystem, and $ETH’s growing role as collateral in new crypto financial products. $ETH exchange-traded funds are also still in demand, with $63M flowing in over the past week.
Is $ETH’s price set for a rebound? It’s not a flashy new cryptocurrency project, but it’s well below December’s highs, so it could be a good play.
3. SUBBD Token ($SUBBD) – Two Hot Markets, One Hot Platform
SUBBD Token ($SUBBD) blends AI – a $33B market sector in crypto alone – with community-driven Web3 content creation, itself an $85B market.
That’s an over $100B market opportunity well worth tapping into.
$SUBBD provides real-world utility for creators and fans alike. For creators, holding $SUBBD means access to AI-driven automation for content creation processes. That equates to management, without a manager, preserving more profits for content creators.
Fans, on the other hand, can request custom content, get behind-the-scenes access, and tip their favorite creators using the $SUBBD token.
The project rewards early adopters and content curators while driving demand through ecosystem utility. Key features like presale staking rewards will give way to platform-based benefits like reduced subscription fees.
The SUBBD Token presale just passed $300K, and tokens are currently priced at $0.0553. Our analysis shows the token could reach $0.301 by year’s end. Learn how to get in early with our how-to-buy guide.
XRP ($XRP) – #4 Crypto Set to Finally Launch ETF?
XRP continues to lead in cross-border payments and is expanding into new financial sectors, thanks to partnerships and legal wins that have cleared much of its past uncertainty.
Also, it could soon benefit from the same ETF boost that continues to fuel demand for Bitcoin and Ethereum.
With the Ripple team set to meet with new SEC chair Paul Atkins, there’s a chance the long-awaited XRP ETF could finally be approved. That would set the stage for another run for the fourth-largest crypto, which is already up 329% over the past year.
Ripple, the company behind $XRP, is also rumored to be looking to purchase Circle, which provides the $USDC stablecoin. An initial attempt was rejected, but Ripple isn’t giving up so easily.
Ripple’s own stablecoin, $RLUSD has a modest market cap of only $317M, whereas USDC’s market cap of $61B places it behind only Tether’s USDT.
The purchase would make sense as both $XRP and stablecoins are used to move funds across borders reliably and quickly. This utility alone makes $XRP a crypto to watch.
Real Momentum Builds for New and Old Crypto
As institutional players like Strategy and Tether turn huge profits in Q1 on the back of massive Bitcoin investments, it’s a testament to their confidence in crypto. But that doesn’t mean the most significant gains are over.
Indeed, strategic picks like Ethereum and XRP, alongside hot crypto presales like $BTCBULL and $SUBBD, could be some of the best crypto to buy now.
As always, however. do your own research — none of this is financial advice.