Ethereum and Consensys co-founder Joe Lubin said companies adopting ETH treasury strategies will play a critical role in communicating the second-largest digital asset’s value to Wall Street, as major financial institutions ramp up blockchain use and process around 24 million transactions daily.
Lubin made the statement during an interview with CNBC on July 8 in response to queries about the rising trend of Ethereum treasury adoption.
According to Lubin:
“It’s about telling the Ethereum story. What does Wall Street pay attention to? It pays attention to being able to make money.”
He contrasted Bitcoin’s strong narrative with Ethereum’s future-focused positioning, explaining that while Bitcoin has a value proposition people “can understand and get behind,” Ethereum has spent the last decade building scalable infrastructure in anticipation that internet activity will shift to Web3.
Lubin described Web3 as the natural decentralization of the web and said that Ethereum is now scalable, affordable, and legally usable in the US.
However, he added that regulatory hurdles under former SEC Chair Gary Gensler made it unattractive for projects to build and issue tokens, delaying broader consumer and enterprise adoption.
‘The biggest splash’
Lubin said that treasury strategies are emerging as a solution to address Ethereum’s current supply-demand imbalance. He added that holding ETH in treasuries is a strong business model and will be critical to stabilizing market conditions as more applications are built on Ethereum.
He pointed to SharpLink Gaming as an example, describing it as the largest ETH treasury company so far, with holdings exceeding 200,000 ETH. While other firms like Bitmain have also adopted similar strategies, Lubin said SharpLink has made “the biggest splash.”
According to Lubin:
“Because decentralization is the direction of travel for the world. We believe that we’re going to see Ether and Bitcoin continue to rise over the next years and decades as we paradigm shift to more and more decentralization.”
He added that his team is acquiring tens of millions of dollars in Ethereum daily through multiple channels and plans to “stay the course.”
Lubin concluded that these treasury strategies will play a key role in cementing Ethereum’s relevance in traditional finance as the blockchain shifts from infrastructure building to mass application deployment.