Trump Media and Technology Group, the Donald Trump-backed firm behind social media platform Truth Social, disclosed on Monday that it currently holds roughly $2 billion in Bitcoin and Bitcoin-related assets under its treasury strategy program.
At BTC’s price of just below $118,000 at press time, that would imply around 17,000 coins.
As per Monday’s announcement, Trump Media’s Bitcoin stash represents around two-thirds of the firm’s $3 billion in liquid assets. The company has another $300 million for acquiring options tied to Bitcoin‑linked equities, which the company may convert into spot Bitcoin based on “market conditions.”
“We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan,” said CEO Devin Nunes in a press release. “These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.”
The disclosure follows a May announcement that Trump Media had successfully raised $2.3 billion via the sale of common stock and convertible notes to establish its corporate Bitcoin treasury.
The scale of the firm’s Bitcoin treasury looks poised to make it one of the largest Bitcoin holders among publicly traded Wall Street companies.
President Donald Trump’s sons also recently co-founded a mining firm, American Bitcoin, which has purchased roughly $23 million BTC since its debut in April.
Besides creating a Bitcoin treasury, Trump Media has been active in creating crypto-focused financial products, including filing for several Truth Social-branded exchange-traded funds — a standalone Bitcoin ETF, a dual Bitcoin-Ethereum ETF, and recently a Truth Social Crypto Blue Chip ETF tracking a basket of cryptocurrencies, including Bitcoin, Ether, Solana, Cronos, and Ripple’s XRP.
President Trump’s crypto endeavors began increasing well before that, though, most notably with the debut of an official Solana-based meme coin (TRUMP) in January just before his return to power in January, plus last fall’s launch of the Trump-backed decentralized finance platform, World Liberty Financial.