Apple chief executive Tim Cook is piling cash into shares of a popular athletic firm that has seen its stock price plummet more than 60% over the last four years.
A new filing with the Securities and Exchange Commission (SEC) shows Cook acquired 50,000 shares of Nike’s (NKE) Class B common stock at $58.97 last month.
With the recent $2.94 million purchase, Cook owns 105,480 NKE shares worth about $5.50 million at current prices.
The Apple CEO is not the only one bullish on Nike despite its deep correction from an all-time high of $179.10, which it hit in November of 2021.
Meanwhile, a 13F filing with the SEC shows billionaire Paul Tudor Jones’s Tudor Investment placed call options covering more than 1 million shares of NKE worth $71.63 million in Q3 of 2025. The asset manager also holds 140,700 NKE puts worth $9.811 million as a hedge while owning 26,447 Nike shares valued at $1.844 million.
In options trading, a call gives the buyer the right, but not the obligation, to buy an asset at a strike price. Buyers are typically bullish as they expect the price of the asset to soar above the strike price. Meanwhile, a put option can serve as a hedge for an entity’s core stock holding if the asset falls below the strike price.
NKE is currently trading at $63.10, while its Class B common stock is worth $52.22.
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