As the cryptocurrency market matures, only a few institutions can claim to have stood the test of time. Among them, BTCC holds a unique distinction, it is the world’s longest-serving crypto exchange, founded in 2011, and has operated for over 14 consecutive years without a single security breach. Now, BTCC enters a transformative era with the appointment of Dan Liu as its new Chief Executive Officer, a move signaling strategic evolution, product innovation, and a renewed focus on global users.
“I am deeply honored to lead BTCC Exchange at such a pivotal time for both our platform and the broader cryptocurrency ecosystem. As someone who has witnessed the growth of crypto since 2013, I understand what this space demands – resilience, trust, and innovation rooted in real user needs,” says Dan Liu, CEO of BTCC.
From CRO to CEO: Strategy Meets Execution
Before becoming CEO, Dan Liu served as Chief Research Officer (CRO) at BTCC, where he played a central role in product strategy, risk assessment, and market analysis. His promotion marks a rare transition from research leadership to executive command, one that reflects BTCC’s commitment to decision-making and technical excellence.
“My research background fundamentally shapes how I approach leadership decisions. Rather than relying on gut instinct or following industry trends, I believe in data-driven strategy backed by continuous user feedback. We maintain dialogue with our community across 100+ countries, and this approach directly informs our product roadmap and strategic initiatives. This approach has already proven successful with our copy trading feature, which emerged from research showing users wanted crypto exposure without trading complexity.” Liu explains.
As global confidence begins to rebound after a turbulent bear cycle, BTCC is already capitalizing on renewed momentum. The exchange recently surpassed 7 million registered users across more than 160 countries, a testament to both its global appeal and long-term resilience.
This growth is not just symbolic, it’s measurable. In the first quarter of 2025 alone, BTCC recorded over $815 billion in total trading volume, with futures trading surging by 71% quarter-over-quarter. These figures reflect more than market optimism; they highlight a platform that’s gaining real traction by combining technological strength with a clear user-first vision.
Building for Trust: Security, Transparency, and Proof of Reserves
In an industry often shaken by high-profile collapses, frozen withdrawals, and opaque reserve practices, BTCC stands out as a model of transparency and operational resilience. While many crypto exchanges have faced reputational damage, regulatory scrutiny, or outright insolvency, BTCC has charted a different path, one defined by 14 years of uninterrupted service and a flawless security record.
“Our 14-year security record is the foundation of everything we’ve built at BTCC. This legacy was earned through our commitment to a security-first platform and a conservative approach to risk management, even when it meant slower short-term growth compared to competitors.
For BTCC, security is more than technology; it’s about culture. Beyond the backbone measures such as third-party security audits, comprehensive Proof of Reserves reporting, and clear segregation of user funds, our security mindset has permeated the product side as well. Every product decision, every new feature, every partnership goes through rigorous security evaluation before implementation.”
From its inception in 2011, BTCC has prioritized infrastructure integrity, user protection, and risk mitigation. This long-term focus has paid off. BTCC is one of the very few major exchanges that has never experienced a single security breach. In a space where “too big to fail” has proven false more than once, this track record sets a new bar for what responsible exchange management should look like.
In April 2025, BTCC reaffirmed this commitment by releasing its latest Proof of Reserves (PoR) report, showing a total reserve ratio of 161%, a figure that vastly outperforms the industry benchmark of 100%. Breaking it down:
- Bitcoin (BTC) reserves stand at 165%
- Ethereum (ETH) at 160%
- Tether (USDT) at 162%
“Our 161% reserve ratio reflects a fundamental philosophy that has guided BTCC for 14 years: our success is measured not by how much we earn during bull markets, but by how well we protect our users during bear markets. This conservative approach ensures that BTCC can serve users for decades to come.” Liu explains.
These numbers confirm that every user asset on BTCC is fully backed, and then some, a buffer designed to withstand volatility, liquidity crunches, or unexpected surges in withdrawals.
“As we expand to serve millions more users globally, we’re also pioneering adaptive security measures that scale with our growth while maintaining the attention to detail that has kept us breach-free. The crypto industry has learned hard lessons from high-profile failures, and we’re determined to continue setting the standard for how exchanges should protect their users. Our goal isn’t just to maintain our security record, but to demonstrate that longevity and innovation can coexist in crypto when built on the right foundation”, emphasizes Dan Liu, CEO of BTCC.
Beyond transparent accounting, BTCC also operates a $15 million Risk Reserve Fund, a capital cushion that protects users in the event of extreme market movements, smart contract failures, or platform anomalies. This proactive layer of protection reflects BTCC’s philosophy – trust isn’t something you ask for, it’s something you earn through discipline, accountability, and readiness for the unexpected.
As new users enter the market and institutional participants seek robust trading venues, BTCC’s security framework serves not just as a reassurance, but as a competitive advantage. At a time when confidence is fragile, BTCC offers something rare, a proven track record, fortified by over a decade of principled risk management.
A User-Centric Exchange for a Global Audience
In an industry still wrestling with complexity and exclusion, BTCC is charting a different course, one where accessibility isn’t an afterthought, but the foundation. As crypto matures from a fringe movement to a global financial layer, the question isn’t just whether the technology works, but whether it works for everyone. Under the guidance of newly appointed CEO Dan Liu, BTCC has embraced this challenge with clarity. That is to make crypto trading reliable, intuitive, and inclusive, regardless of a user’s background or technical skill level.
“Tokenized futures are a perfect example of our mission to build bridges between traditional finance and blockchain technology. Rather than forcing users to choose between crypto and traditional markets, we’ve created a product that allows traders to access traditional assets like stocks and commodities using USDT as their base currency. Users can trade stocks like Tesla and Google without needing traditional brokerage accounts or multiple currency conversions. They can simply use their USDT assets to gain exposure to these traditional assets through our tokenized futures products.” Liu explains.
This user-first philosophy is already taking shape through a suite of refined product offerings designed to meet the needs of both first-time traders and seasoned veterans. From advanced trading tools to entry-level features that flatten the learning curve, BTCC is reimagining the exchange experience around clarity and confidence.
Some of the platform’s most compelling innovations include:
- Tokenized Futures – A unique product that simplifies complex derivatives. By offering leveraged exposure without the need for in-depth technical knowledge, Tokenized Futures allow users to trade on price movements with reduced friction and risk controls built-in.
- Copy Trading – A feature that lets beginners mirror the strategies of high-performing traders in real time. More than just a tool, it’s an educational gateway that allows new users to learn through action, while maintaining full control over their assets.
- BTCC VIP Program – Tailored for active traders and loyal users, this program delivers tangible perks like lower fees, priority support, and early access to new features, ensuring that power users are recognized, rewarded, and heard.
- Multilingual support and localized UX – With a growing user base spanning Asia, Europe, and beyond, BTCC has invested heavily in regional customization, offering language-specific interfaces, culturally relevant content, and dedicated support teams. This commitment reflects a deeper understanding: access isn’t just about translation—it’s about relevance.
These features don’t exist in isolation, they are part of a broader movement within BTCC to reshape what a crypto exchange can be. Not just a marketplace, but a mentor, a guide, a trusted infrastructure for navigating the often turbulent waters of digital finance.
“These products are primarily designed for traders who want the best of both worlds. Whether someone is a stock trader curious about crypto infrastructure, or a crypto native wanting to diversify into traditional markets, Tokenized Futures eliminate the barriers between these previously separate financial worlds. This aligns with our broader philosophy of using technology to reduce complexity rather than increase it. We believe the future of crypto adoption depends on making sophisticated financial products genuinely accessible to everyone.” Liu explains.
This approach is particularly timely as new waves of users. From Gen Z retail traders to curious institutions in emerging markets, seek entry points into the crypto ecosystem. BTCC isn’t just giving them a door, it’s laying down a well-lit path, framed by transparency, support, and an ethos of inclusion.
By fusing user-centric design with financial sophistication, BTCC is turning its 14-year legacy into a platform for the future, one where crypto trading is no longer an insider’s game, but a universal opportunity.
Vision: Bridging Traditional Finance and the Future of DeFi
Having spent time in both traditional finance and blockchain research, Liu sees BTCC not as a siloed trading venue, but as a gateway between two financial worlds. The goal is not only to facilitate efficient trading, but also to guide users through the evolving landscape of digital finance.
“We’re building a platform that honors the best practices of TradFi—security, compliance, user protection—while enabling the innovation and freedom that DeFi brings,” Liu explains.
BTCC’s roadmap includes:
- Expansion into emerging markets where access to financial services is limited
- Further development of AI-powered risk management tools
- Launch of educational content and courses aimed at improving financial literacy
- Strengthening strategic partnerships through events like TOKEN2049 and industry alliances
Conclusion: A CEO with Purpose, and a Platform with a Legacy
In a sea of short-lived platforms and experimental protocols, BTCC remains grounded in trust, stability, and long-term thinking. Its leadership change is not a pivot, but an evolution, keeping the exchange faithful to its core while upgrading for the future.
“Longevity is earned, not claimed,” says Liu. “We’ve been here since 2011, and we plan to lead the next chapter, by being reliable, user-first, and always improving.”
Dan Liu’s ascent to CEO is more than a promotion, it is a reflection of BTCC’s mature, research-led culture and its clear vision for the future. As BTCC continues to operate as one of the safest, most transparent platforms in crypto, its focus remains unwavering – protect user assets, educate new participants, and deliver powerful tools in a form anyone can use.
The post A New Chapter for Crypto’s OG Exchange: Dan Liu Takes the Helm at BTCC appeared first on BeInCrypto.