Apple Intelligence arrives in Italy: all the AI news


Apple Intelligence arrives in Italy: all the AI news


Apple marks a groundbreaking shift also for the Italian market: with the update to iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4, Apple Intelligence is finally available in the Italian language.

After months of waiting and testing in English-speaking markets, the Apple AI ecosystem officially arrives in Europe, with new features designed to enhance productivity, creativity, and daily interaction with one’s devices.

What can you do with Apple Intelligence? The main features available also in Italy

Apple Intelligence is the name of Apple’s proprietary AI integration, developed in collaboration with OpenAI and supported by direct integration with ChatGPT. 

It is not just an improved voice assistant, but a package of intelligent tools that radically transform the user experience on iPhone, iPad, and Mac.

From rewriting texts, to generating images, up to personalizing emojis: Apple Intelligence is designed to be useful, invisible, and above all respectful of privacy.

The update introduces a full range of AI features, designed to simplify complex tasks and increase daily digital efficiency. Here are the most interesting ones:

Intelligent writing tools

  • Available on Mail, Note, Messages, Pages and third-party apps.
  • They allow you to rewrite, summarize, or expand a selected text.
  • Possibility to choose the tone of communication: formal, friendly, concise, or descriptive.

 Image Playground

  • An instrument to generate images from scratch, combining textual descriptions, settings, clothes, and accessories.
  • Possibility to create images based on photos of friends and family already present in the library.
  • Useful for storytelling, social posts, or simply for fun.

 Visual intelligence

  • Analyze what is framed by the camera or selected on the screen.
  • It can summarize texts, translate them, extract phone numbers or emails, add them to contacts.
  • Allows you to find specific moments in videos by describing the scene in words.

 Photo Cleaning

  • The Foto app now allows you to remove background elements with a click.
  • Searches within the gallery become more powerful: just type “traversata in barca a Venezia” and the AI will display the relevant content.

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 Genmoji

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  • Create custom emojis and stickers through text prompts.
  • A true revolution for those who love to express themselves uniquely in chats.

A new Siri: smarter, but the best will come in 2026

Siri receives a visual restyling (now the edge of the iPhone lights up in fuchsia) and a new intelligence powered by ChatGPT. The assistant now:

  • Understands requests better even if they are not well articulated.
  • Does not lose the thread between consecutive commands.
  • It can be connected to your ChatGPT Plus account for advanced features.

However, the complete generative and conversational features have been postponed to 2026: Apple has preferred to proceed with caution to ensure maximum reliability and privacy.

Apple keeps the promise of an “ethical” AI respectful of privacy. Most of the processing is indeed handled directly on the device, without sending to the cloud.

For more complex requests, the Private Cloud Compute comes into play, a system that offers extra computing power while maintaining security standards equal to those of the iPhone.

This approach differentiates Apple from other players like Google and Microsoft, which focus on entirely cloud-based AI.

To access Apple Intelligence, it is necessary to update the operating system of your device.

 How to perform the update

  1. Open Impostazioni
  2. Go to Generali > Aggiornamento Software
  3. Download and install iOS 18.4, iPadOS 18.4, or macOS Sequoia 15.4

 Compatible Devices

  • The entire iPhone 16 range, including iPhone 16e
  • iPhone 15 Pro and iPhone 15 Pro Max
  • New models of iPad and MacBook with compatible chips

The update weighs about 2 GB and might take a few minutes, but the result is definitely worth the wait.

Why it is important: Apple finally enters the AI race

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The arrival of Apple Intelligence in Italy marks the true entry of Apple into the global race for artificial intelligence. After an initial delay compared to competitors like Samsung and Google, Cupertino has chosen a more conservative approach, but now it is betting everything on:

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  • Native integration in the operating system
  • Impeccable user experience
  • Privacy as a central pillar

With features like smart writing, enhanced Siri, and the generation of images and emojis, Apple demonstrates that AI does not have to be invasive, but at the service of the user.

With Apple Intelligence, the company from Cupertino redefines the meaning of “smart device.” It is just the beginning, but the direction is clear: useful, invisible, and privacy-respecting technology.

AI is no longer science fiction: it is already in your iPhone. And this time it speaks Italian.



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