Beauty App Meitu’s Crypto Holdings Evaporated Up to $50m in H1


Meitu, a Hong Kong-listed (3152.HK) beauty app company known for its AI-driven photo-editing and video-sharing solutions, recorded a net loss between $41.1 million and $52.3 million in the first half of this year amid the bloodbath experienced of the crypto market.

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In a filing proposed to the Hong Kong Stock Exchange last Friday, the firm acknowledged that “the expected increase in net loss is primarily due to the acquired cryptocurrencies impairment”. Per the report:

“It is expected that the group may record a net loss of between approximately RMB 274.9 million and RMB 349.9 million for the six months ended June 30, 2022.”

Meitu acquired nearly 940.89 Bitcoin (BTC) and 31,000 ether (ETH) between March 7 and April 8, 2021, at approximately $49.5 million and $50.5 million, respectively, but these holdings have remained intact ever since.

The filing also reads:

“Since the cryptocurrencies acquisitions, the group has neither acquired nor sold any cryptocurrencies pursuant to the Cryptocurrency Investment Plan (including any Ether or Bitcoin).”

“As of June 30, 2022, the fair values of the Acquired Ether and the Acquired Bitcoin determined based on the then prevailing market prices were approximately US$32.0 million and US$18.0 million, respectively,” the report added.

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Subject to the devaluation amid the recent crypto winter, the book value of Ether held by Meitu is about $32 million, and the book value of Bitcoin is about $18 million. Compared with the previous purchase price, the loss is estimated at about 50%, and the book loss is as high as $50 million.

The Chinese Xiamen-based beauty app pointed out that the crypto market was volatile in the near term because prices were subject to fluctuations.

The meltdown in the cryptocurrency market has been heightened by tightened macroeconomic factors and unforeseen circumstances like the invasion of Ukraine by Russia and the collapse of UST and LUNA tokens.

As a result, Bitcoin has shed at least 70% of its value from the all-time high (ATH) price of $69,000 recorded in November 2021.

Furthermore, the non-fungible token (NFT) sector has also not been spared because sales recently slipped to a 12-month low. 

Image source: Shutterstock


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