Binance, the global giant of blockchain and cryptocurrencies, announces today the launch of Discount Buy, an innovative solution designed for those who wish to accumulate crypto assets like bitcoin, ethereum, BNB, and solana in a more flexible way and without having to constantly monitor the bull and bear markets.
This new product, part of the Binance Earn suite, is specifically aimed at users who anticipate low volatility and want to purchase crypto at a price lower than the market price, or obtain fixed returns if the purchase is not executed.
How Discount Buy by Binance works: smart accumulation and guaranteed yield
With Discount Buy, the user can subscribe to the product using stablecoins like USDC or USDT and choose a series of predefined parameters: the Target Buy Price (the desired price for purchasing the crypto), the Knockout Price (a threshold price that determines the potential right to yield), the fixed APR rate, and the Settlement Date.
On the settlement date, the system compares the average market price of the crypto (calculated over a 30-minute window between 07:30 and 08:00 UTC) with the parameters chosen by the user. Depending on the situation, three distinct scenarios occur:
Scenario 1: 100% Principal Purchases
If the settlement price is equal to or less than the Target Buy Price, 100% of the user’s investment is used to purchase the crypto at the established target price.
Scenario 2: 50% Principal Purchases
If the settlement price is higher than the Target Buy Price but lower than the Knockout Price, only 50% of the investment is used to purchase the crypto at the target price, while the remaining 50% is returned in stablecoin.
Scenario 3: Receive Principal and APR
If the settlement price is equal to or higher than the Knockout Price, the user receives the entire initial investment back, along with the agreed APR return.
No trading commissions and fixed conditions
An aspect particularly interesting of Discount Buy is that, when the purchase is executed, no trading commissions are applied. Furthermore, all the terms — purchase price, Knockout Price, duration, and APR — are fixed at the moment of subscription and cannot be modified. The funds remain locked until the settlement date and cannot be redeemed in advance.
Binance: why Discount Buy is an important innovation for the crypto market
According to Jeff Li, VP of Product at Binance:
“Discount Buy is designed for those who anticipate limited price movements and want to accumulate crypto at a discount, without having to follow the market minute by minute or nail the perfect timing”.
This product meets the need of many investors to plan the purchase of assets like Bitcoin, Ethereum, BNB or Solana in a more rational and less emotional way, especially during phases of low volatility.
Another strength of Discount Buy is the possibility of obtaining a fixed yield (APR) even if the purchase is not executed, thus offering an interesting alternative compared to simply holding stablecoins. In all cases, the user has the certainty of clear and transparent conditions, without surprises on costs.
Launch promotion: extra discount for first users
To celebrate the debut of Discount Buy, Binance Earn is launching an exclusive promotion: all users who subscribe to the product between July 29 and August 11, 2025 will receive an additional 10% discount on crypto purchases made through Discount Buy. A unique opportunity to test the new tool and maximize accumulation potential.
Binance: global leader in crypto security and innovation
Binance is once again confirmed as a point of reference in the cryptocurrency sector, thanks to a platform used by over 280 million people in more than 100 countries.
The Binance ecosystem is valued for its security, transparency, the speed of the trading engine, and the wide range of digital products and services, ranging from trading to education, research to charity, payments to solutions for institutional investors and Web3.
The declared goal of Binance is to build an increasingly inclusive crypto ecosystem, capable of increasing financial freedom and access to services for people all over the world.
Attention to the risks: the volatility of crypto and the conditions of Discount Buy
As always, Binance reminds users that the value of digital assets can be subject to strong fluctuations and that the invested capital can decrease or increase. Discount Buy is a high-risk product, which requires careful evaluation of the variables at play.
It is not possible to redeem the funds before the expiration and, in some cases, you might be obliged to purchase crypto at a less favorable price compared to the market on the settlement day. Binance does not provide financial advice and encourages consulting the Terms of Use and the Risk Notice before investing.