- Data shows that the global search interest for Bitcoin plummeted by 50% last year, even as the price reached a high of $126,080.
- Social media engagement on X fell 32% year over year, revealing a significant gap between price action and public chatter.
- Institutional leaders like Michael Saylor and Adam Back continued to be bullish despite the “fear” gripping retail investors.
Data shows that Bitcoin search interest has dropped by roughly 50% over the last year.
This decline occurred while the price of the asset climbed to a staggering all-time high of $126,080 late last year.
Usually, new price records tend to trigger online search frenzies. However, the opposite is happening today.
Why Bitcoin Search Interest is Fading Today
Public curiosity about Bitcoin has always been high. This is one of the reasons why this ongoing cooling is interesting to analysts.
For example, Google Trends data reveals that global searches for “Bitcoin” have reached multi-year lows. Moreover, even though the price stayed above $120,000 for much of late last year, the “FOMO” that once affected retail investors is missing.
This gap between rising prices and falling Bitcoin search interest thus suggests that professional investors may now be behind the market’s moves.
Jameson Lopp, a well-known developer, noted that social media is also showing this same quietness. Posts on X containing the word “Bitcoin” decreased by 32% over the last year.
Total postings fell to about 96 million despite brief spikes during major political events (like the US Strategic Bitcoin Reserve announcement).
Market Liquidations Chill Public Interest
One of the major reasons for this lack of excitement might be the brutal market correction on October 10.
During that event, over $19 billion in leveraged positions were wiped out. Analysts say that these mass liquidations often leave retail traders feeling defeated, and so they simply give up.
What is happening in crypto?
Over the last 41 days, crypto has erased -$1.1 trillion in market cap, or -$27 billion PER DAY.
Crypto market cap is now ~10% BELOW levels seen during the record -$19 billion liquidation on October 10th.
This is a structural move. Let us explain. pic.twitter.com/5JXKFSCPXV
— The Kobeissi Letter (@KobeissiLetter) November 16, 2025
When people lose money on risky bets, they stop searching for news, and they stop posting on social media. This event is what likely killed the enthusiasm that Bitcoin needed to sustain its search interest.
Interestingly, new data from this year shows that the mood is still quite gloomy. This is shown by the Crypto Fear & Greed Index, which has hovered in the “fear” or “extreme fear” zones for weeks.
It is rare to see such low sentiment despite prices recovering toward $97,000. Investors seem to be waiting for the next crash rather than celebrating the current gains, and this mental state could be what prevents the asset from “going viral” like it did in previous cycles.
Institutional Giants Ignore the Social Slump
While the general public is turning its back, Bitcoin’s biggest supporters are busier than ever.
Michael Saylor (the chairman of Strategy), for example, is the most vocal advocate online. He shared over 1,200 messages about the network in 2025 alone and his tone remained upbeat 97% of the time.
Analysts say that for these large holders, the lack of Bitcoin search interest is just noise. Instead, they focus on the long-term goal of buying more and more.
Adam Back, the head of Blockstream, has also been incredibly active. He posted over 11,450 updates recently, and his discussions were often centered on code security and quantum computing threats.
These are high-level topics that do not usually trend on Google.
In other words, while retail hype seems to have died, institutional interest and technical work continue.