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Global online gaming platform, FACEIT has entered a multi-million dollar partnership with crypto Fintech platform Cake DeFi according to a recent announcement from the company.
FACEIT is a top-rated competitive platform for online multiplayer games that offer players, organizers, game developers, and brands exclusive access to a dedicated platform that empowers the development of the competitive gaming ecosystem through play, organization, and social features.
Meanwhile, Cake DeFi on the other hand is a transparency-focused, highly innovative, and regulated fintech platform dedicated to providing access to decentralized financial services and applications by enabling users to generate returns from their crypto and digital assets.
FACEIT’s new Integration with Cake DeFi was facilitated by Pivot Agency, thus providing Cake DeFi with authentic brand exposure to all FACEIT users globally through a series of bespoke and multifaceted gaming experiences which will offer the community a chance to win crypto.
The partnership will see Cake DeFi offering FACEIT’s players a unique opportunity to earn actual crypto prizes while playing. To start with, the announcement unveiled that Cake DeFi will offer the players over half a million dollars in crypto prizes this year.
Moreso the players can compound their winnings and earn returns on their crypto through Cake DeFi’s platform and access to decentralized finance applications.
Michele Attisani, the Co-Founder & CBO of FACEIT made some comments on the company’s integration with Cake DeFi saying;
“The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward-thinking and educated when it comes to crypto, so the partnership we chose had to bring tangible and substantial value to be of interest. The collaboration with Cake DeFi is much more than brand integration, and offers our community clear experiential and financial benefits which go beyond what any partnerships of this type has delivered before.”
The CEO and Co-Founder of Cake DeFi, Dr. Julian Hosp also commented on the relevance of the partnership saying, “Gamers have a natural affinity with crypto and they can now join us on the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto while they game, and further earn returns on their crypto through our platform. In 2021, we paid out US$230 million in rewards to our customers. So it’s a win-win-win for FACEIT gamers.”
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