The Coinbase commercial appeared to be a success—perhaps too much of one. Shortly after it aired, people tweeted that the company’s site and app had crashed.
The outage didn’t last long as Coinbase site was up a few minutes later, including its homepage that displayed the giveaway promotion along with messages like “Less Talk, More Bitcoin” and “WAGMI.”
@coinbase just saw more traffic than we’ve ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI
Meanwhile, the ad itself has elicited plenty of buzz on social media, something that an editor at AdWeek noted will no doubt please Coinbase’s marketing team:
Others noted the ad’s ultra-low production costs compared to a typical Super Bowl commercial. And one crypto commentator called attention to Coinbase’s technical meltdown, but praised the ad as clever and original:
Finally, the ad appeared to make a special impact with a certain market segment that, unfortunately for Coinbase, don’t buy crypto. Behold this dog’s fascination with the floating QR code:
The Coinbase ad was hardly the only crypto ad to air. Rival FTX also made its Super Bowl debut with a commercial featuring comedian Larry David, while ads by Bud Light and Turbo Tax also mentioned cryptocurrency.
Decrypt has a full rundown of all things crypto taking place during this year’s big game. Check out our live blog for timely updates.
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