The crypto world just got another boost with the announcement of a new partnership between Coinbase and Samsung.
The goal behind the deal is clear. Both companies want to make it easier for everyday people to start using digital assets. For many, crypto has always felt complicated, and that has been one of the biggest barriers to adoption.
With this move, millions of Samsung Galaxy users in the United States will now have direct access to buy crypto on Coinbase. This means they no longer have to deal with all the usual setup steps that might have discouraged them in the past. It might sound simple, but it represents a significant step toward mainstream accessibility.
What the Partnership Means
Brian Armstrong, CEO of Coinbase, revealed that more than 75 million Samsung Galaxy users in the U.S. will now get free access to Coinbase One.
This subscription normally comes with several benefits that make trading easier. Users receive zero trading fees, priority customer support, and tools designed to help manage crypto more effectively. Offering this at no cost is clearly aimed at encouraging newcomers to take their first step into digital assets.
It is a smart strategy, since subscriptions like this usually cost money, and waiving the fee makes it a strong incentive. Coinbase also mentioned in a blog post that the service is expected to expand globally in the coming months, although no exact dates have been shared yet. This means that people outside the U.S. may soon see the same benefits in their regions.
The partnership is not only about Coinbase One. A larger part of the news is the integration of Coinbase with Samsung Pay, which is built into Samsung Wallet. In practice, this allows Galaxy users to buy, sell, and even spend cryptocurrencies directly from their phones. That removes a lot of complexity for beginners.
Before this integration, getting started with crypto often meant jumping through multiple hoops, like creating accounts and verifying identity, which could feel overwhelming for newcomers. Now, in many cases, it could be as simple as tapping a few buttons.
A Big Step Toward Adoption
Samsung is the largest smartphone manufacturer in the world, with more Galaxy devices in circulation than Apple has iPhones. By linking Coinbase to Samsung Wallet, these companies are creating one of the biggest channels for crypto adoption that the industry has seen so far.
The global crypto market has not yet reached one billion users, but it is growing at a pace faster than the internet in its early years. With Samsung backing this move, Coinbase gains credibility and helps lower the barrier for new users. People who might have hesitated to set up a crypto exchange account in the past may now feel more comfortable because of Samsung’s involvement.
Coinbase’s Chief Business Officer, Shan Aggarwal, described the partnership as a perfect match, highlighting how both companies bring complementary strengths. Samsung executives echoed this point, emphasizing that Coinbase is the right partner to make digital assets more convenient for Galaxy owners.
It is also worth noting that this U.S. launch is just the first phase. International expansion is very likely to follow, which could introduce millions of new users to crypto in other regions.
Why It Matters for the Future of Crypto
Partnerships like this go beyond simple headlines. They show that the industry is shifting toward practical solutions that make it easier for millions of people to join the crypto ecosystem. Accessibility has long been one of the major challenges for adoption, and Samsung’s direct integration with Coinbase tackles this problem in a clear and effective way.
The move is expected to bring in new liquidity, fresh capital, and long-term holders. Each new user who starts with Coinbase through Samsung Wallet plays a role in pushing crypto closer to mainstream acceptance. That is a meaningful step forward when you consider how slow adoption has been in previous years.
A Note on Self-Custody
While this partnership is exciting, it is also important to remember that coins held on Coinbase remain under the control of the exchange. Users do not fully own their assets, since Coinbase manages the private keys.
For those thinking about long-term security, this is not something to ignore. The safer path is to transfer assets into a self-custody wallet. Exchanges are convenient for transactions and trading, but true ownership only comes when you control your own keys. History has shown that exchanges can face hacks, breaches, or even freeze accounts, which is why self-custody remains essential.
In the end, the partnership between Samsung and Coinbase is a major milestone for accessibility in crypto. It brings digital assets closer to everyday users and helps push the industry toward broader adoption. At the same time, it is a reminder that real ownership comes only when you hold your own assets.
You can enjoy the convenience and opportunity this partnership creates, but if security and control are your priorities, self-custody is still the best choice.
How to Buy Crypto – Best Method
For forward-thinking investors who value security and freedom above all else when buying crypto, adopting modern self-custodial tools like Best Wallet is the way to go.
Being a non-custodial wallet, Best Wallet empowers users with true ownership and security of their assets, drastically reducing the risk of losing funds to hacks or internal malfeasance. In short, you hold all the keys, and no one but you can access your coins and tokens, not even the wallet’s developers.
One more advantage that Best Wallet has over centralized platforms is the fact that it doesn’t require KYC. Therefore, users can rest assured that their privacy is preserved whenever they are navigating the crypto space.
Combine that with its variety of features designed to meet the modern needs of investors and traders through an intuitive interface, and it is easy to understand why it is ranking high among the best methods to buy crypto in 2025.
For example, it allows investors to buy a variety of cryptos from different chains, appealing to those looking to keep a diverse portfolio. Right now, it supports six major networks, including Base, Bitcoin, Ethereum, Polygon, Solana, and Binance Smart Chain, with plans to add more later.
Beyond providing a diverse offering for those who wish to buy or swap assets, Best Wallet’s multichain functionality also unlocks more high-yield staking opportunities, giving investors more than enough ways to optimize their investments.
Then, there is a token launchpad, accessible from the app in the Upcoming Tokens section, allowing investors to browse new and upcoming cryptos that have not yet been launched and invest in them early.
All of this and more explain why Best Wallet was featured among the top platforms mentioned in the New York Post article highlighting the best ways to buy BTC and crypto in 2025. In fact, even leading YouTube channels like 99Bitcoins have positively reviewed the wallet’s features, describing it as the best “all-in-one” crypto wallet to use this year.
Download Best Wallet
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