Decentraland: the Metaverse Fashion Week begins

Decentraland announces the start of Metaverse Fashion Week (or MVFW), featuring more than 60 participating brands, artists and designers at the first-ever fashion week in the metaverse. 

Users will enjoy runway shows, afterparties, shopping, and immersive experiences in the virtual world! 

Metaverse Fashion Week in Decentraland from 23 to 27 March 2022

The big day is here and Decentraland is pleased to kick off the first Metaverse Fashion Week (MVFW) which will run until 27 March. A few days ago, the metaverse on Blockchain had shared with its followers and non-followers how to access the MVFW.

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“With fashion week just a few days away get ready to start personalizing your avatar, the 1st step to collecting gear is having a digital wallet to store it in. Check out this guide to get your wallet set up, and begin your journey into the #Metaverse”.

Not only that, Decentraland describes the program and participants at MVFW and what users will be able to do, using a quote from David Cash, guest curator of the panel talk: 

“We’ve sought to present fashion in every form possible, from runway shows to retail experiences, fashion presented as art, film, photography, and even fashion presented in ways that extend beyond the confines of reality—as, in the metaverse, anything is possible”.

Metaverse Fashion Week
Decentraland hosts the first Metaverse Fashion Week

Participants of the Metaverse Fashion Week

In its announcement and a roundup of tweets, Decentraland introduces some of the participants of Metaverse Fashion Week. Among the many, the area of interest is certainly the Luxury Fashion District, where it is located in the current Fashion District owned by the Metaverse Group. 

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Presented by UNXD and Vogue Arabia, the district will host a tour-de-force of fashion houses, brands, designers and fashionistas, including Dolce&Gabbana, Etro, Elie Saab, Imitation of Christ, DUNDAS, Nicholas Kirkwood in collaboration with White Rabbit, Franck Muller, maker of crypto and metaverse themed watches, FaithTribe, Chufy, Jacob & Co, Monnier Frères, Gary McQueen, Mert Otsamo, Guo Pei and AUROBOROS.

Another guest at the Metaverse Fashion Week is CashLabs, the Web3 agency that will launch a mixed media art gallery with more than 20 artists and designers. Among the many, there is Antoni Tudisco, Krista Kim x The Fabricant, Karl Lagerfeld x The Dematerialized, Jason Ebeyer, Botter Paris, Auroboros, and others.

Not only that, Decentraland also describes what users will be able to do with the various MVFW guests, such as Bulova.

“In collaboration with @dcaveofficial, the iconic Computrom watch from @Bulova has been reinterpreted to embrace the metaverse. Visitors to #MVFW will be able to buy the physical watches, their NFT, and a wearable avatar version”.

Heineken’s Silver Beer 

Recently, Decentraland also featured a new brand that is well known, though not for fashion, namely Heineken that, for the occasion, launched its Silver Beer in the metaverse

It is a beer with no calories, no hidden ingredients and… no beer. 

The new Silver Beer was presented at an event in Decentraland by the avatar of Heineken’s global head, Bram Wastenbrink. The beer was made not with wheat, but with pixels, code, and nights of tireless programming by developers.


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