Decentraland is set to showcase digital fashion as a new canvas for storytelling, activism, and global identity at its flagship virtual event, the Metaverse Fashion Week (MVFW) which will be held from April 9–12 2025.
This year’s event is expected to show a shift in the fashion landscape characterized by declining traditional luxury sales and evolving consumer preferences. MVFW 2025 will also highlight the growing relevance of digital fashion as the industry continues to grow.
Themed “Infinite Identities,” the event will bring together more than 47 global designers and brands to leverage digital mediums to challenge creative boundaries and articulate nuanced cultural identities.
It will be hosted on decentral and 2.0 via its newly redesigned desktop client, which offers improved visuals, greater interactivity, and better accessibility. These features are intended to provide an immersive and engaging environment for attendees and creators.
Bay Backner, Head Producer of MVFW, said:
“This year’s Metaverse Fashion Week comes at a critical moment for fashion and our society at large; one marked by rethinking priorities, authenticity, and connection. I’ve had the privilege of working closely with every designer and brand taking part, and I’ve seen how digital fashion can elevate unheard voices, ask important questions, and spark real cultural change. In a time like this, when the physical world feels increasingly heavy or limiting, third spaces like Decentraland become places where people can breathe, create, and truly be themselves. MVFW 2025 channels that energy into a live moment for fashion’s next breakout names and creative economies.”
Runways, which have been central to fashion shows worldwide for decades, will also be reimagined during the MVFW through immersive, collaborative, and interactive experiences. Designers are expected to impress attendees with redefined runways by leveraging innovative animated collections that blur the line between digital and physical fashion.
Among designers attending the event are London’s iconic brand, Cyberdog, which brings its neon-infused, rave-culture aesthetic into the virtual realm, blending futuristic fashion with underground electronic subcultures.
Another one is Free The Youth, a Ghanaian collective that highlights African streetwear and creativity, celebrating bold, culturally driven designs that bridge physical and virtual worlds.
There will be a $15,000 prize pool for a competition that challenges designers globally to create digital wearables that convey powerful messages about identity, activism, and resilience. The Winning entries will debut on a dedicated runway, spotlighting urgent social narratives and elevating voices often marginalized in mainstream fashion.
Interactive showrooms
There will also be 16 interactive showrooms designed to explore the interplay between fashion, technology, and cultural narrative. Each showroom will belong to one of two thematic zones namely, Augmented Self and Storied Self, which offer distinct yet complementary perspectives on digital self-expression.
Augmented Self highlights innovative uses of AI, AR, and digital-physical (“phygital”) fashion, and features showrooms like AI-driven styling by Digital Drip, AR-enhanced virtual fashion by FFFACE.ME, NFT-powered wearable collaborations from Another-1 X Templa, and microchip manicure technology from Chipped.
Storied Self spotlights global narratives and identity-driven collections, and features adaptive fashion for prosthetics by Ukraine’s SVD Denim, mycelium-inspired digital wearables from Amsterdam’s GLTCH Atelier, and culturally resonant digital storytelling from Puerto Rico’s Spatialgineers Collective.
In addition, there will be transformative fashion installations and conversations exploring identity, technology, and culture. Featured installations include “Entangled Q” by Cansy, a quantum-inspired art installation featuring avatars that dynamically morph, exploring fluid identities, and “OFF-WORLD Galactic Expansion” by The Immersive KIND, which is a futuristic display merging AI-generated beauty, robotics couture, and interstellar aesthetics.
Conversations by curated panels will cover the evolving role of avatars in digital self-expression, AI’s impact on fashion creativity, wearable tech in gaming environments, and the intersection of physical and virtual retail.
Panelists will include industry leaders from Harper’s BAZAAR Australia, Parsons School of Design, Ready Player Me, Institut Français de la Mode, Boy’s Club, and more. As digital spaces become essential platforms for expression, Decentraland is opening new possibilities for creators and communities to craft a freer, more inclusive vision of fashion through immersive runways, interactive storytelling, and conversations that challenge the status quo at MVFW 2025.
Users can visit mvfw.org and download the latest client to learn more and prepare for the upcoming event.