Disney — one of the largest media companies in the world — is looking to hire a business development manager experienced with non-fungible tokens (NFTs).
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Specifically, the potential candidate must have “knowledge of and passion for Digital and NFT categories,” according to the listing. The “passion” may suggest that Disney is bullish on NFTs and might incorporate such digital assets into its business model in the near future.
Disney owns major media brands such as Marvel, Lifetime, National Geographic, 21st Century Fox and a majority stake in the streaming service Hulu. In all, Disney reported that it earned over $67 billion in revenue by October of 2021 last year.
Should Disney seek to augment its revenue through digital assets, however, the firm may face backlash from its wide-reaching audience — especially as other media companies rolled back their decisions to implement NFTs after fan outrage.
Despite general fan disapproval, Disney joins other major media firms such as Square Enix and Ubisoft entering the NFT space.