On Saturday (April 9), prolific Twitter user and Dogecoin ($DOGE) advocate Elon Musk, who is the CEO of both Tesla and SpaceX, offered some advice on how Twitter Blue, which is Twitter’s first-ever subscription offering, could be improved.
As CNBC reported on Monday (April 4), a U.S. Securities and Exchange Commission (“SEC”) 13G filing released on that day revealed that Musk owns 73,486,938 shares of Twitter, which represents a 9.2% passive stake in the company.
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Twitter CEO Parag Agrawal said the following day that Musk would be joining the company’s board of directors:
And Jack Dorsey, co-founder and former CEO of Twitter, also seemed happy:
It is worth pointing out that less than two weeks earlier, Musk was criticizing Twitter for not sufficiently supporting free speech.
As for Twitter Blue, this opt-in, paid monthly subscription service was announced on 3 June 2021. Twitter’ blog post mentioned that a Twitter Blue subscription offers the following premium features:
- bookmark folders
- tweet undo
- reader mode
Twitter Blue, which is available on Twitter for iOS, Android and web in the US, Canada, Australia, and New Zealand, costs around $3 per month.
Twitter pointed out in the Help Center section of its website that paying for a Twitter Blue subscription would not eliminate the showing of ads and explained why:
“Currently, ads continue to fund our ability to innovate as we grow this new part of our business. Twitter Blue does include an Ad-free Articles feature which offers subscribers a fast-loading, ad-free reading experience on the websites of publishers within the Twitter Blue Publisher Network…
“Twitter Blue is a completely opt-in experience, and these initial features were designed for a specific segment of engaged users. Ultimately our goal is to provide enough value through premium features that people feel that it is worth paying for.
“For now, there’s a cost of operation for creating even more layers to the Twitter experience. We want to keep it reasonably priced and make sure you see value in the features that are being delivered. There may be a bit of a learning process here, and we will be monitoring for feedback.“
Well, yesterday, in a series of tweets, Musk made a number of suggestions for how Twitter Blue could be improved:
The Tesla CEO believes that the subscription fee should be reduced to $2 per month (“paid 12 months up front”), that there should be no ads, and that Twitter should consider allowing the subscription fee to be paid in Dogecoin ($DOGE).
The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.
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