The founders of crypto exchange Gemini, Tyler and Cameron Winklevoss, have decided to support the Ethernity Chain project.
The project actually hasn’t been launched yet, but it has already gained support from several celebrities.
— Ethernity Chain (@EthernityChain) February 10, 2021
Among these, in addition to the founders of Gemini, there are the Italian football players Christian “Bobo” Vieri and Paolo Maldini, DJ Alesso, Dimitri Vegas and Like Mike, as well as the owner of the Philadelphia 76ers Michael Rubin.
Ethernity Chain, the project invested in by Gemini
In fact, the project aims to offer stars a way to support philanthropic causes through the distribution of NFTs by the art collective Ethernity.
These digital artworks, supported by well-known public figures, will be put on sale to fund charitable activities.
In fact, each NFT token will represent a digital artwork from the Ethernity collection created by renowned artists, and a portion of the funds raised will be donated to charity.
The Ethernity collective reached out to digital artists like Mad Dog Jones and Esteban Diacono to create these collectable NFTs.
In addition to digital artwork, Ethernity is also exploring new opportunities related to collectable card tokens, such as the Vintage Card Collection launched by 76ers owner Michael Rubin.
NFTs could be the next big hype in the crypto sector, particularly in relation to the world of art and collectables.
To be fair, for now they are mainly used for digital artwork, or digital collectables, but should they be successful they could also land in the markets of physical objects.
Surely charity can play a key role in the success of NFT sales, also because often these digital objects being sold actually don’t have a particularly relevant exchange value.
However, in the gaming field for example, NFTs can have a significant market value, given the demand coming from many players interested in particular unique or rare items.
The union between art, charity and NFT seems destined to make people talk about it in the near future.