Flipster, a rapidly rising global leader in cryptocurrency derivatives trading, announced a strategic partnership with TALON, one of Asia’s premier esports organizations.
As part of the agreement, TALON’s professional Dota 2 team will compete under the rebranded name Flipster Talon for the next year, with Flipster securing naming rights as part of the alliance. The platform also becomes TALON’s Official Crypto Exchange Partner, highlighting its commitment to building bridges between Web3 innovation and the passionate world of competitive gaming.
The partnership aims to foster greater engagement among digital-native audiences by combining esports’ energy with blockchain technology’s empowering potential. Through educational initiatives, interactive experiences, and co-branded campaigns, Flipster and TALON intend to make cryptocurrency more accessible and engaging for gamers and fans.
Speaking about the partnership, Youngsun Shin, Head of Product and Partnerships at Flipster, said:
“Esports is a vibrant space where Web3 culture can thrive. With Flipster Talon, we’re creating a meaningful connection with a generation that values creativity, openness, and inclusivity — values that are deeply rooted in the crypto community. Shin added, “This partnership reflects our shared mission to promote access and inclusion. Just as TALON champions players across all levels of gaming, Flipster empowers traders from beginner to advanced through an intuitive, secure, and rewarding platform.”
Starting with the Dota 2 roster, the collaboration will roll out a series of joint content drops, fan activations, and digital campaigns designed to deepen audience interaction and introduce new audiences to the world of digital assets.
TALON CEO Sean Zhang expressed enthusiasm about the partnership, stating that Flipster brings valuable innovation and a shared vision for creating engaging experiences for fans. He noted that both organizations are committed to breaking new ground and finding innovative ways to connect the worlds of gaming and cryptocurrency.
Flipster is a leading global cryptocurrency exchange that delivers fast, secure, and user-friendly access to various digital assets. Flipster provides access to over 350 trading pairs across spot and futures markets, with leverage of up to 100x and no trading fees, empowering users with flexible and cost-effective trading options. The platform provides traders robust tools and features to execute their strategies efficiently and confidently.
In addition to trading, Flipster provides users with various capital-efficient opportunities, including yield-earning programs, token airdrops, and other innovative ways to grow their digital assets. Built on security, transparency, and innovation principles, Flipster delivers a seamless experience for users navigating dynamic crypto markets.
Since its inception in 2021, Flipster has achieved significant global expansion, growing to serve over one million users across nearly 200 countries and establishing itself as a rapidly rising leader in the cryptocurrency trading space.
The full launch of the Flipster Talon brand is scheduled for June. It will feature a comprehensive rollout that includes official player introductions, exclusive co-branded content, and a commemorative launch video highlighting the strategic partnership between these two innovative brands.
TALON is a premier esports and entertainment organization based in Hong Kong, with a strong regional presence across Asia. Known for its competitive excellence in titles such as League of Legends, Dota 2, and Arena of Valor, TALON continues to expand its footprint in content creation, lifestyle branding, and digital entertainment.
With teams competing across seven countries and ten major games, TALON remains at the forefront of merging gaming culture with mainstream pop culture and brand innovation.