- GameStop buys 4,710 Bitcoin, marking a bold entry into digital assets.
- GameStop shares surge over 4% after crypto investment news breaks.
- Company confirms unlimited Bitcoin buying as part of growth strategy.
GameStop Corp., the U.S.-based video game retailer, has made a significant foray into the cryptocurrency market by acquiring 4,710 bitcoins. This step, made official by the company’s X account, expands the company’s approach to different businesses. By doing this, the firm becomes part of an expanding number of public companies adding digital assets to their recording of assets.
Bitcoin Push Boosts GameStop Shares Over 4% in Pre-Market Trade
While both the timing and total amount of the purchases are still unknown, the present estimate for the acquisition is close to $513 million. The filing with the U.S. Securities and Exchange Commission didn’t give away many details, but the large investment highlights a new approach. Just like MicroStrategy and others, GameStop has chosen to include Bitcoin in its treasury and this has also become a strategy for new entrants from Japan and Brazil, due to the economic uncertainty around the world.
The timing of the announcement reflects that GameStop is still undergoing transformation led by CEO Ryan Cohen. Because most of its sales come from brick-and-mortar stores, the company needs to transform as more and more people use online shopping. Since physical game sales are falling, venturing into the digital realm could help restore faith from investors and change the company’s earnings picture. In the pre-market session, shares went up over 4% after the company’s statement, which seems to confirm the view.
At the Bitcoin 2025 Conference in Las Vegas, Cohen provided details about why he chose to invest. He pointed out that thanks to its limited number, decentralized nature and international access, Bitcoin stands out when inflation and concern over money value are present. As Cohen notes, digital assets such as Bitcoin and gold are considered ways to protect against large financial risks, though Bitcoin, with its accessibility and transparent blockchain, may be more useful.
GameStop Confirms Open-Ended Bitcoin Investment Plan
In the past, the company made it clear that it was open to using cryptocurrencies in its financial system. At the beginning of the year, GameStop revealed it would add digital assets to its funds and later stated there will be no limit on the Bitcoin it can buy in the future. The company seems to be following its strategy of searching for more ways to grow than just operating retail stores.
Comparisons with Strategy, formerly MicroStrategy, are bound to arise because of how big this move is, but Cohen stressed that the way GameStop is doing things depends entirely on its own situation. He emphasizes that GameStop is following its own plan, not the strategies of others, proving it was a well-considered move for the future.
This major decision is made as more researchers and businesses express interest in Bitcoin and related opportunities. The investment GameStop has made in cryptocurrency signals the company’s belief in digital assets as an important part of its overall strategy. Although it is still unclear if the investment will provide lasting value, this decision stands as a key point in the company’s evolving story.
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