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GSR, a top-tier crypto trading company, has announced a $100 million PIPE placement in Upexi, Inc. (NASDAQ: UPXI), supporting the firm’s evolution toward a crypto-integrated strategy.
Upexi is a diversified consumer brand company focused on developing, manufacturing, and distributing a broad portfolio of products. According to the GSR team, this strategic investment supports Upexi’s transition to a cryptocurrency-based treasury model, with a focus on Solana. The company plans to accumulate and stake Solana’s native token as a core part of this initiative, aiming to generate long-term value and yield for shareholders.
The move underscores GSR’s firm conviction in Solana as a leading high-performance blockchain. It reinforces the firm’s broader mission to connect traditional capital markets with the growing digital asset ecosystem.
Commenting on the investment, Jakob Palmstierna, President, GSR, stated:
“We’re proud to lead this investment and support a bold strategy centered around Solana, reflecting our deep belief in the future of DeFi and our commitment to growing the crypto ecosystem at every level. At GSR, we back founders, protocols, and builders not just with capital, but with expertise, liquidity, and real long-term support. This is a meaningful step forward – and just one part of our broader mission to help unlock the full potential of digital assets.”
In addition, Brian Rudick, the Head of Research at GSR, noted that this investment reflects the rising demand for efficient and secure access to premium crypto assets in public markets. He highlighted Solana’s impressive speed, scalability, and dynamic developer ecosystem as key factors that make it well-suited for long-term growth. Rudick also expressed GSR’s pride in contributing to the broader adoption of digital assets within institutional portfolios.
Lily Liu, President of the Solana Foundation, expressed optimism about the growing interest in blockchain technology among institutions. She remarked that it is encouraging to see institutions engaging with blockchain infrastructure in substantial and purposeful ways. Commenting on the announcement from GSR and Upexi, Liu noted that it reflects a rising interest in leveraging Solana for practical financial applications. She added that this development is yet another indication of the increasingly close connection between traditional finance and decentralized finance (DeFi).
GSR remains deeply committed to advancing the digital asset ecosystem through strategic investments, capital solutions, liquidity provision, and tailored advisory services for partners at every stage of development.
With over a decade of experience, the GSR Group has established itself as a leading liquidity provider and multi-stage investor in the digital asset space. The firm’s comprehensive range of services spans OTC trading, market making, and treasury management. Fully integrated into the broader crypto landscape, GSR works closely with token issuers, institutional investors, and top-tier trading platforms. More than just a source of capital, GSR provides strategic guidance, dependable liquidity, and long-term support to founders, protocols, and platforms that are shaping the future of cryptocurrency markets.
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