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How a Perfume DAO Crafted a ‘Scent of the Metaverse’

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2 years ago 2 years ago

How a Perfume DAO Crafted a ‘Scent of the Metaverse’


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by Admin 2 years ago2 years ago
How a Perfume DAO Crafted a ‘Scent of the Metaverse’




Rook Perfumes founder Nadeem Crowe and Melissa Gilmour of Web3 creative agency Lily & Piper join Stephen Graves to talk about how they created a fragrance with a DAO and brought it to the shelves of London department store Harvey Nichols.



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