- Ed Carpenter Racing driver Rinus VeeKay’s No. 21 Chevrolet will sport Bitcoin livery in the 105th Indianapolis 500.
- The sponsorship deal will see payments and remittances app Strike fundraise through a “peer-to-peer contribution model”.
- The funds raised will go towards open-source Bitcoin development and local Indianapolis charities.
Tesla may have fallen out of love with, but there’s one car still carrying the flag for the world’s largest cryptocurrency. Later this month, Ed Carpenter Racing driver Rinus VeeKay’s No. 21 Chevrolet will take to the track in the 105th Indianapolis 500 sporting Bitcoin livery.
“I could not be more excited that this project is becoming a reality,” said team owner Ed Carpenter in a release accompanying the announcement. “To bring my personal interest and immersion in Bitcoin to our industry is historic. Just as Bitcoin is revolutionizing our financial system, I see it as an opportunity to transform how we operate within our own motorsport industry.”
The Bitcoin livery, which features the iconic orange “B” logo on a black background, is the result of a partnership with payments and remittances app Strike, which contributed $100,000 towards the project and will fundraise on behalf of the Bitcoin community in a “peer-to-peer contribution model”.
A QR code on the car itself enables donors to contribute funds; according to Zap CEO Jack Mallers, 70% of the proceeds are allocated to funding open-source Bitcoin development, with the rest going towards the Bitcoin car and local Indianapolis charities, including the Riley Hospital for Children.
Mallers, who contributed $25,000, said that other notable donors include NYDIG founder Ross Stevens, who added $250,000 to the pot, along with NFL star Russell Okung and What Bitcoin Did podcast host Peter McCormack.
“In a world of potato chip and energy drinks sponsors, Ed chose to race for human freedom, financial literacy, financial inclusivity, savings technology, and Bitcoin open-source development,” Mallers wrote in a Medium post.