At the Allianz Stadium in Turin, the press conference took place marking the beginning of a new era for Juventus
The agreement with WhiteBIT, one of the most important cryptocurrency exchanges in Europe. A three-year partnership that promises to combine tradition and innovation, paving the way for an unprecedented model of fan engagement.
The atmosphere in the bianconero stadium was that of great occasions. On stage, Juventus executives, WhiteBIT managers, and four first-team players, united by a common message: the future of football passes through digital innovation.
“Juventus is a historic club but always at the forefront. WhiteBIT is young, but already a leader in its sector. What unites us is the desire to innovate and offer fans unique experiences,” explained the General Manager bianconero.
The birth of the “Crypto Fan Zone”
The heart of the agreement is the new Crypto Fan Zone, a digital platform designed for fans. Here, enthusiasts can experience Juventus in a different way, thanks to:
- 10% discounts on tickets and merchandise if paid in cryptocurrencies;
- exclusive events and unique moments with the team;
- possibility to vote on aspects related to the club, from the design of the jerseys to special initiatives;
- the new Nova Card WhiteBIT, debit card with skins dedicated to Juve.
The importance of fans
The presence of the players added a human touch to the event. One of them recalled the difficult years of the pandemic:
“Without fans in the stands, we realized how essential they are. With initiatives like this, we will be even closer to them, both on and off the field.”
A bridge between Web2 and Web3
For WhiteBIT, collaboration is the best way to connect the traditional world of sports with the emerging world of blockchain.
“It is not just a contract. It is a family. Juventus is history, we are the future: together we will build new experiences for the fans and for our users,” emphasized the CEO.
A look beyond the three years
Even though the partnership has been announced for three seasons, the words of the management suggest that it could turn into something much more lasting. The stated goal is to gradually bring blockchain into every process of the club, from payments to the transparent management of activities.
Juventus and WhiteBIT have raised the bar: no longer just sponsorship, but a model of shared innovation that could become a reference for all European football.
WhiteBIT brings blockchain to the Juventus Stadium: innovation, fan experience, and the future of Web3
Founded just eight years ago, WhiteBIT is today one of the most relevant cryptocurrency exchanges in Europe. With 35 million users, more than 1,200 employees, and 12 global offices, the company has managed to secure a leading role in the crypto ecosystem.
At the press conference in Turin, the management presented the philosophy that guides the exchange: offering innovative and secure services, building bridges between traditional and digital finance.
A diversified ecosystem
WhiteBIT is not just trading. Among its services:
- WhiteBIT Exchange, leading platform in Europe;
- Whitechain, the proprietary blockchain;
- WBT (WhiteBIT Token), increased 26 times in two years;
- Nova Card, debit card in collaboration with Visa;
- crypto lending services with returns up to 11% annually;
- integration with 10 fiat currencies for bank on-ramp and off-ramp.
“Our goal is to demonstrate that blockchain can enter everyday life. Juventus is the ideal partner to bring this vision to the general public,” explained the Chief Commercial Officer.
Data that speak
In 2023, WhiteBIT surpassed 2.7 trillion dollars in trading volume and served over 5,000 institutional clients, including hedge fund, prop shop, and market maker. Numbers that demonstrate steady and solid growth.
Global expansion
After consolidating its leadership in Europe, the exchange has opened offices in Australia and is about to launch operations in the United States, marking its presence in four continents.
WhiteBIT expands its presence in new markets with crypto licenses in Croatia, Italy, and Kazakhstan.
The alliance with Juventus
For WhiteBIT, the partnership with Juve is more than a sponsorship: it is a laboratory of innovation.
“It’s not just about displaying a logo. It’s about educating the fans, introducing blockchain culture, and building a digital future together,” said the company’s founder.
With this collaboration, WhiteBIT consolidates its image as a secure, innovative, and future-oriented exchange, capable of linking the world of sports to Web3.
How the Fan Zone Works
The project puts the bianconera community at the center, offering:
- 10% discounts on tickets and merchandise paid in crypto;
- exclusive events and meetings with the players;
- custom skins of the Nova Card with Juventus design;
- possibility to participate in DAO voting, for example on the color of the shirts.
A QR code, shown during the conference, already allows you to register and start exploring the platform.
The voice of the players
The players themselves have emphasized the value of the fans:
“We are a family. Without the fans, we couldn’t move forward. With this initiative, we will be even more united on and off the field,” said one of them.
Tradition and future together
WhiteBIT has reiterated that the goal is not only to offer immediate advantages but also to educate Italian fans about blockchain, without ever distorting the traditions of the club.
“We do not want to overwhelm. We want to accompany the fans in this new digital experience, with respect and passion,” the managers explained.
A new model of tifoseria
With the Fan Zone, Juventus offers a participatory model that combines technology and belonging. Fans become part of the decisions and emotions, contributing to shaping the future of the team.
📌 From the stands to the smartphone, the black and white community officially enters the Web3 era.
To learn more, also read WhiteBIT celebrates 6 years of innovation and partnerships in the crypto sector and discover how Juventus enters the world of NFTs.
Furthermore, despite the presence of WhiteBIT, it is interesting to note that the crypto exchange platform Bitget is the new sponsor of Juventus, a sign of the club’s growing attention towards the crypto world.