- The Trust Project by KuCoin, backed by $2 billion, focuses on strengthening crypto safety.
- Initiative focuses on transparency, compliance, user protection.
- Announced at TOKEN2049 Dubai by CEO BC Wong on April 30.
On April 30, 2025, at the TOKEN2049 event in Dubai, the company revealed a donation of $2 billion to KuCoin’s new Trust Project. While its main goal is to address different issues in the cryptocurrency industry and make the Web3 ecosystem more secure and transparent.
During a TOKEN2049 panel, KuCoin CEO BC Wong underscored the significance of building trust in cryptocurrency. KuCoin was able to share its vision of a safer digital asset space in a venue that was a major event and platform for blockchain and crypto leaders.
Assessments for Security and User Centric Platforms.
Trust Project will get $2 billion to build an ecosystem around a platform for security, compliance, and trust. According to a presentation during TOKEN2049, the plan is to create a system where the users’ protection is a core design feature.
First, the slide presented four principles of the event that are as follows: increased transparency, stronger compliance measures, enhancing user protection, and a long term view beyond market cycles. The standards make an attempt to address the weaknesses that have plagued the crypto industry up till now, especially hacks and regulatory loopholes, using these questions and dots.
BC Wong, talking to Oliver Stauber, CEO of KuCoin European Union said, “Trust is built by action and the same should be reflected by a platform consistently.” He said that trust should not be assumed, and has to be proven and constantly maintained.
Moreover, the project also revolves around KuCoin’s native token to the ecosystem, KCS. This is part of a pledge to merge what its community understands the value to be for Web3 adoption with their overall vision.
A Future for the Crypto Community
With crypto services in the development phases, businesses ought to interact closely in the creation of a secure investment environment, and this is what prompted KuCoin to create a collaborative platform for users, partners and the public at large. A key message displayed at TOKEN2049 read, “Together with our users, partners, and the broader community, we are shaping a future that truly deserves to win.”
The intention is to create a new standard in the industry and accountants are at a satisfactory place to bridge this trust gap to mass crypto-acceptance. According to Wong, society will reach a better place if it creates platforms intended to be long term sustainable versus short term gain.
The investment of two billion dollars is going toward the construction of the foundational infrastructure for accessible and verifiable transparency.Among these are practices such as Proof of Reserves (PoR), a practice that KuCoin has already adopted to ensure it has the reserves to back these user assets, as stated on its official website.
This also fits with wider industry trends. Likewise, Binance’s stance on transparency is related to its continuous PoR reports, which is a common practice among larger exchanges. But for KuCoin, this financial commitment puts the company at the head of this movement.
In addition, educating users and establishing strong risk management procedures will be the top priorities of The Trust Project. It is imbuing these elements into its platform in order to empower its huge user base of over 30 million users in over 200 countries, per figures found on the website.
KuCoin’s attempts at TOKEN2049 received great interest from the crypto community, in all cases. The background of the event with KuCoin and TOKEN2049 logos illustrates the exchange’s top billing in creating the future of Web3.
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