Legendary supercar maker Automobili Lamborghini (“Lamborghini”) is embracing the world of digital assets by announcing the release of its first non-fungible token (NFT) collection, which is called “Space Time Memory”, next month.
Per Lamborghini’s press release, Swiss artist Fabian Oefner was chosen to design this collection of NFTs since “his work is known to explore the boundaries between time, space, and reality.”
The press release also mentioned that “the project is composed of two different elements—a physical artwork in the form of the Lamborghini Space Key and a digital piece that has yet to be unveiled.”
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Oefner had this to say:
“What I was interested in by creating this project is the intersection between the digital and the physical world… The car and its components, something physical and real, gets transformed into something digital that never existed. And the carbon fiber piece, something physical and tangible, serves as a key to access the digital experience of the art piece. In both cases, there is metamorphosis from the physical to the digital world.“
The press release went on to say that “scanning the QR code Oefner inscribed upon the carbon fiber of the Space Key once it returned from space grants access to the NFT, blurring the lines between the physical and the digital.”
According to a report by The Verge, Oefner’s design for the NFT features one of the automaker’s popular cars drifting through the blackness of space and disintegrating into its component parts. As noted by The Verge, the artistic style of Lamborghini’s NFT stands in stark contrast to the popular cartoon images of the Bored Ape series.
The auction for the first of the five NFTs planned by Lamborghini is set to commence in February. Each auction will run for 75 hours and 50 minutes, which the report claims is the “exact time it took Apollo 11 to leave Earth and enter the moon’s orbit.”