Luxury fitness club Equinox to start accepting crypto payments in NYC


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High-end health and fitness club Equinox will accept payments with cryptocurrency in New York City starting today.

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The club is partnering with crypto payment services privder BitPay so that customers can purchase an annual membership using cryptocurrency. Members will be able to use any of the coins that BitPay supports: bitcoin, bitcoin cash, ether, wrapped bitcoin, litecoin, dogecoin, Shiba Inu or one of five US dollar-pegged stable coins. 

“More than ever, consumers are making luxury purchases through cryptocurrency, and offering cryptocurrency as a form of payment enables Equinox to continue to meet their community where they are,” the company said in a statement. 

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Crypto payments are currently only available in the club’s New York locations. Information on other markets will be available at a later date, a company representative told The Block in an email. Equinox currently has 105 clubs around the United States, with 35 of them in New York City. 

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