Berlin – Lugano – Zurich, November 12th, 2025 — Maurice de Mauriac, the distinguished Swiss watchmaker, in partnership with Tokenance, proudly announces the launch of the MDM X Cardano watch, an exclusive Limited-Edition masterpiece. With only 99 pieces available, this collaboration merges traditional Swiss craftsmanship with cutting-edge blockchain and generative artificial intelligence technologies. Powered by Tokenance, a boutique software house “Made in Switzerland,” the MDM X Cardano watch leverages Cardano’s blockchain and a proprietary blend of AI models to deliver a personalized experience for each owner. All supporting servers are based in Switzerland, ensuring security and privacy at every stage.
Priced at CHF 9,999 – before taxes and shipping, the watch is a symbol of innovation and exclusivity — representing eternity. Each purchase includes the certificate of authenticity, two-year standard guarantee, a credential card for the digital product passport (DPP), and the access to a Cardano-based DPP, powered by Tokenance.
The lucky buyers will also find, inside the DPP, the opportunity to write an eternal message of love (text-based) to their most loved ones and record it on the Cardano chain. They will also be able to converse with a proprietary AI agent, incarnating Ms. Ada Lovelace.
Those who buy the watch before November 19th, 2025 (midnight, CET), will also receive 999 ADA, Cardano’s native token, into their DPP. All details available at https://mdm-uhren.ch/.
The collection is limited and available exclusively online at https://mdm-uhren.ch/.
This pioneering release marks a milestone where Swiss horology meets the future of technology, offering collectors and tech enthusiasts a rare opportunity to own a piece of history.
About Maurice de Mauriac
37 Degrees, the slightly higher than average body temperature reflects the family’s passion for timepieces beyond ‘average’. At the heart of Maurice de Mauriac’s work beats a vibrant pulse: a constant 37 degrees. This life force, this family spirit, is the essence of this 37 Degrees company. Founded by the visionary Daniel Dreifuss, Maurice de Mauriac’s bespoke watchmaking incorporated this 37 Degrees spirit into its craftsmanship from day one. And continues to do so ever since, of course even more so after it became a true family affair. With a background in finance, Dreifuss understood the fleeting nature of time. He sought to capture and preserve these precious moments, turning them into timeless treasures. This passion for quality, ingenuity, and storytelling is the beating heart of the brand. The atelier, nestled in the heart of Zurich, is more than just a workshop; it’s a warm and inviting space where watch enthusiasts can connect with the brand. Here, visitors can witness the magic of watchmaking firsthand, as skilled artisans bring each timepiece to life. It’s a place where family values and community spirit intertwine, creating a truly unique experience. While the loss of Daniel Dreifuss was a significant one, his legacy lives on through his children. Massimo, Leonard, and Masha, the WatchBros and their WatchSis, have inherited their father’s passion and creativity. They continue to push the boundaries of watchmaking, surprising the market with innovative timepieces that embody the 37 Degrees spirit.
For more information: https://mdm-uhren.ch/
About Tokenance
Tokenance’s services are aimed at enterprises, brands, SMEs and their founders, CEOs, marketing and community managers, and creative directors, assisting them in a personalized and successful digital transformation journey. In May 2025, a new chapter begins for Tokenance. Tokenance OÜ’s immaterial assets — including its trade names, logos, digital platforms, domains, technology stack, and social media presence — have been acquired by DigitCo GmbH, a Swiss company based in Zug. As of June 2025, DigitCo will operate under the Tokenance brand to continue developing its predecessor’s business and expand into new frontiers, with a strong focus on digital product passport (DPP) solutions, blockchain infrastructure for enterprises, AI-powered products and services. This transition ensures continuity for clients and partners while opening the door to an innovation and growth booster.
For more information: https://tokenance.io/
About the Cardano Foundation
The Cardano Foundation is an independent, Swiss-based, not-for-profit organization tasked with advancing Cardano as a public digital infrastructure across industries. The Foundation develops infrastructure tooling, strengthens operational resilience, and drives real-world use cases and sound governance.
For more information: https://cardanofoundation.org/
About Ms. Ada Lovelace
Ada Lovelace, an English mathematician and writer, is often referred to as “the first programmer,” because she helped revolutionize the trajectory of the computer industry. She is considered the first person to recognize that computers had a much larger potential than mathematical calculation. Cardano pays homage to Ms. Lovelace by calling their native token ADA, indeed. The AI Agent, present in the DPP, is also named after her.