- Méliuz becomes Brazil’s first company to add Bitcoin to its treasury.
- Shareholders back Méliuz’s plan to grow Bitcoin holdings gradually.
- Méliuz leads Latin America in corporate Bitcoin adoption amid rising trust.
Brazilian company Méliuz has made history by becoming the first firm in Brazil to include Bitcoin in its corporate treasury. On May 15, 2025, Méliuz revealed they had bought Bitcoin worth $28.4 million, a sign of pushing cryptocurrency forward in Brazil. The company’s decision to buy Bitcoin was backed by a clear majority of its shareholders, meaning they believe in it for a long run.
Méliuz Aims to Grow Bitcoin Holdings Gradually for Long-Term Gains
Most notably, Méliuz decided to accept Bitcoin into its business plan, alongside the other tasks it carries out. Because the shareholders approved, Méliuz can now introduce its responsible use of Bitcoin in Brazil and Latin America, making it the first of its kind as a Bitcoin Treasury Company. Méliuz wants to grow its Bitcoin holdings slowly to help its shareholders and make efficient use of its resources.
To start as a treasury company, Méliuz bought 274.52 bitcoins, and it is not the first time the company has invested in Bitcoin. Before the official change, the company bought 45.73 bitcoins in March. These transactions underscore the company’s goal to increase its holdings of Bitcoin over time.
Furthermore, the company plans to hold onto Bitcoin not only for inflation protection but also to help shareholders earn more value over time. Moreover, the company is focused on growing the number of Bitcoins per share, which leads to long-term benefits for the company’s shareholders. As a result, Bitcoin is now supporting the main vision and growth strategy of the company.
In addition, there are new developments in the field of cryptocurrency in Brazil. In April 2025, the Brazilian Superior Court of Justice (STJ) gave its approval for the seizure of cryptocurrencies as a way to recover debts. The ruling makes it possible for courts in Brazil to take away digital assets from those who do not pay their debts. The decision marks a significant step in recognizing cryptocurrencies as valid payment methods and stores of value under Brazilian law.
Crypto Legitimacy to Grow Amid Evolving Brazilian Laws
All of this suggests that cryptocurrencies are now more readily accepted amongst Brazil’s corporate and legal sectors. Méliuz’s decision to hold Bitcoin could help other businesses in Brazil decide to do the same. The ruling from the court has made things clearer in terms of cryptocurrencies in Brazil’s banking and legal environment.
Meanwhile, Méliuz is leading the way in the corporate world of Latin America as it adopts Bitcoin in its treasury holdings. With the backing of its shareholders and a strong plan, the company will soon use digital assets as an important part of its activities. Brazilian law now accepts cryptocurrencies more, so the country plays an important role in the digital asset market.
Ultimately, this decision, supported by shareholders and reinforced by evolving legal frameworks, highlights the increasing trust and legitimacy cryptocurrencies are gaining in traditional markets. As a result, this step could guide other companies in the region when making important decisions about innovation and investment.
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