- Messika’s 20 boutiques worldwide now support digital currencies.
- Partnership with Lunu enables secure, real-time crypto transactions.
- Messika sets a trend for crypto adoption in high-end retail.
Fine jewelry brand, Paris based, Messika announced the acceptance of cryptocurrency across all its boutiques worldwide, as well as their online presence, in addition to the usual cards and transfers. On April 29, 2025, the move announced that customers can buy high end jewelry using Bitcoin (BTC), Ethereum (ETH), Tether (USDT), Solana (SOL), and over 60 other cryptocurrencies
Lunu is the reason why it is able to adopt cryptocurrency payments, a crypto payment solutions provider. Through Lunu, Messika can easily transact, instantly converting cryptocurrency to fiat currency on the fly during the transaction while customers are able to check out in a frictionless manner. The integration simply brings the growing trend of luxury brands adopting tech savvy, moneyed customers, who opt for digital currency.
This fits with Messika’s drive for innovation. The brand offers modern diamond designs available in boutiques across Europe, the United States, and Asia. With crypto, Messika intends to allow a global client base and younger buyers who welcome the opportunity to pay in different ways.
Crypto Payments Redefine Luxury Retail
The move to introduce cryptocurrency payments is a strategic one that is aimed at transforming the luxury retail shopping experience. Now customers can buy Messika’s signature pieces with a diamond encrusted necklace or ring using digital currency at physical stores or online. Lunu’s system is so intuitive that it will ensure that transactions are secure and instantaneous.
“Our clients expect innovation in every aspect of their experience,” said Messika spokesperson. Through crypto payments, we are able to communicate with the needs of customers who have disposable money yet want to retain our heritage of excellence.” Yet that very sentiment is what Messika hopes to keep ahead of the curve of a highly competitive market in which personalization and convenience come first.
This ensures that the partnership with Lunu also deals with the financial regulatory requirements, as they eliminate concerns when it comes to volatility and security in crypto transactions. This means that customers will have confidence that in using digital currencies there will be no fluctuating exchange rates. If successful, Messika’s adoption of crypto would make it a trailblazer among other luxury brands in embracing blockchain-based payments, a trend that is also taking root within the industry.
Global Reach and Customer Appeal
Messika’s crypto payment system operates across its 20 boutiques around the world, in its flagship stores in Paris, New York and Dubai. It also supports crypto transactions on its online platform which ships to more than 50 countries, allowing international customers to shop hassle free as they’ll be able to skip currency conversion. Messika has taken a global approach to this, an understanding of its varied clientele that comprises many early adopters of cryptocurrency.
Crypto is a way for the brand’s leadership to entice younger, affluent consumersAn executive from Messika Corporation remarked that virtual currencies are likely to shape the financial landscape of tomorrow. “We are not piecing together the trends, but in fact defining what luxury is really about.” Through this lens, crypto can unite the generational divide in luxury retail, pleasuring formal buyers and the crypto enthusiast.
Customers have the flexibility to pay in a wide range of cryptocurrencies on Lunu’s technology. For example, a Miami client can pay for a Move Uno bracelet with Bitcoin, and a London client can get an Ethereum with a purchase of a My Twin ring. It also makes Messika appealing in markets with high crypto adoption such as the US and Singapore.
Messika’s crypto payments adoption implies a wider trend in the retail industry, where technology and tradition combine to render new opportunities. The latest move of the brand signals that as it innovates, it is committed to redefining how luxury is accessed and enjoyed all over the world.
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