Meta is launching a digital fashion store, and to celebrate the launch the company has partnered with three iconic brands.
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Balenciaga, Prada, and Tom Brown are partnering with Meta to sell fashionable avatars, Meta’s chief executive Mark Zuckerberg announced on Friday afternoon during an Instagram Live appearance.
“I’m really grateful and proud that these brands are joining us to kick off fashion in the metaverse,” said Zuckerberg on a live call with Eva Chen, Instagram’s director of fashion partnerships at Meta.
The feature is coming to Instagram, Facebook, and Messenger in the coming months.
“Fashion is ultimately a form of art and self-expression. And now being able to wear Balenciaga, Prada, and Tom Brown, I can’t wait to see what comes from this,” said Chen.
This story is developing and will be updated with additional information.
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Anushree covers how U.S. businesses and corporations are moving into crypto. She has written about business and tech for Bloomberg, Newsweek, Insider, and others. Reach out on Twitter @anu__dave
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