Meta to start testing digital collectibles on Instagram


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Meta will start testing digital collectibles and NFTs on Instagram this week, according to chief executive Mark Zuckerberg.

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Creators and collectors on Instagram will now be able to use NFTs as profile pictures, similar to a move other social media platforms like Twitter have done in recent months.

A similar feature will be coming to Facebook soon as well, Zuckerberg confirmed, though he didn’t give an exact date. Creators will also soon be allowed to use augmented reality NFTs on Instagram Stories through Spark AR, a free studio that lets businesses and private users create their own filters.

This move will let creators place digital art into physical rooms and spaces, per the Meta CEO.

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The news comes after a weekend of speculation that Meta will support NFTs from Ethereum, Polygon, and Solana. CoinDesk first reported the news of the then-pending pilot.

This article will be updated with more information on the subject as it unfolds.

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