Spaceship’s SellerHub platform has recorded its largest-ever domain sale, a $2 million transaction settled in Bitcoin using a self-hosted BTCPay Server.
BTCPay Server acknowledged the milestone publicly, writing, “congratulations @Namecheap and @NamecheapCEO on a 2M dollar btc payment through a self-hosted BTCPay! 🚀”
Congratulations @Namecheap and @NamecheapCEO on a 2M dollar btc payment through a self-hosted BTCPay! 🚀 https://t.co/nSsRpGhOjk
— BTCPay Server (@BtcpayServer) September 9, 2025
Namecheap and Spaceship CEO Richard Kirkendall confirmed the deal on X, calling it “our largest ever domain sale on Sellerhub” and noting that the payment was made entirely in Bitcoin.
He explained that the name itself could not be disclosed but clarified, “can't say the domain name but it's for a 1 word english .com.”
According to Kirkendall, the transaction was completed quickly from start to finish.
“Domain transferred and wire payment sent to seller. All within a couple of hours from start to finish. Our team is 🔥,” he wrote.
The sale highlights how Bitcoin can be used for high-value transactions, particularly when paired with self-hosted payment infrastructure such as BTCPay Server.
At the same time, BTCPay Server and Bitcoin infrastructure firm JAN3 have introduced the SamRock Protocol, which is designed to make it simpler for merchants to accept Bitcoin, Liquid, and Lightning payments.
👋 Say hello to the SamRock Protocol, a new standard for sovereign merchant invoicing across #Bitcoin, @Liquid_BTC, and Lightning.
This protocol connects @JAN3com’s AQUA wallet with @BtcpayServer and is a game changer for merchant adoption of Bitcoin payments.
A thread. 🧵👇 pic.twitter.com/CWxxLtRXhW
— AQUA Wallet (@AquaBitcoin) August 28, 2025
By replacing manual technical configuration with a QR-code handshake between wallets and BTCPay Server, SamRock allows merchants to retain custody of their funds while reducing setup complexity.
The $2 million SellerHub deal illustrates the growing role of Bitcoin in domain sales and digital asset commerce.
New tools like SamRock may help broaden adoption by lowering barriers for businesses interested in Bitcoin payments.