A new Disney job posting for a business development manager with NFT experience shows that the media giant is ramping up its digital collectible and metaverse efforts. Multiple reports in recent months have pointed to Disney’s interests in NFTs and the metaverse.
Disney is the next major firm looking to work with NFTs, as a new job posting reveals that the media giant is looking for an NFT expert. The posting, published on Jan. 30, 2022, shows that the company wants a business development manager for its digital experiences team.
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The position specifically states that the role will have the individual lead Disney’s efforts in the NFT space, with the overall task been bolstering Disney’s Digital Experiences. The company has obtained a patent for building a digital amusement park in the metaverse, and perhaps this role could relate to that development.
This is the most clear-cut move by Disney yet with respect to its NFT interests after rumors had been swirling for months. The role calls for typical business development responsibilities and objectives but with the implementation of NFTs a strong aspect.
NFTs are touted as being tools that can boost fan engagement and give content creators more control over their work and have largely been successful in attracting established firms and creators. There has been some strong backlash from the wider public, but that hasn’t stopped the space from accelerating when it comes to adoption. Disney faces competition from the likes of Netflix, which in 2019 was reported as having an interest in blockchain technology.
Several outlets are reporting that Disney is very interested in the digital innovations that come with blockchain and cryptocurrencies technology. The New York Times interviewed former Disney chairman Bob Iger, in which there were some hints of the company’s move into more metaverse experiences.
Iger said that Web3 would be a “far more immersive experience, also saying that there would not be one metaverse.” He sees NFTs “as real” and that it would have a lot of meaning for people, consequently finding a lot of potential value as collectibles. When asked about whether Disney has taken a look at NFTs, he said that Disney had and that some licensing had been done.
All of this seems to suggest that an official announcement on NFTs may not be far away. And when that happens, the competition in the metaverse space could really heat up.
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