- The first stadium to have end-to-end blockchain ticketing by 2026.
- NFT tickets offer secure access, rewards, and special content.
New York Red Bulls and company Sports Illustrated Tickets declare they have agreed upon the historic 13-year-long partnership for transforming the former Red Bull Arena in Harrison, New Jersey, into a new Stadium bearing the name Sports Illustrated Stadium. Blockchain technology will change the way people experience sports. Ticketing systems on platforms like Avalanche, one of the fastest and most secure Blockchain networks, will drive this transformation.
The stadium will use Sports Illustrated Tickets’ blockchain platform, Box Office, for all events beginning with the 2026 season. In partnership with Ava Labs, the system will allow fans to receive NFT-based tickets for frictionless, secure entry, exclusive content, and personalized rewards. There will be no more issues about counterfeit and unauthorized re-sold tickets, as assured by the frictionless experience.
Blockchain Innovation Meets Fan Engagement
Box Office will be the first fully integrated blockchain ticketing platform that will power all events, including home matches for New York Red Bulls and Gotham FC, concerts, international matches, and many more at Sports Illustrated Stadium. High-volume events get the fast finality of transactions. They harness its robust security to ensure tamper-proof ticketing with the Avalanche blockchain.
It will also entertain the fans with a digital show through rewards and special collectibles tied to every match. Additionally, it will treat them to a personalized digital version of the Sports Illustrated Fan Cover. It will introduce Club SI as a premium hospitality experience catering for up to 1,000 guests.
David Lane, CEO at Sports Illustrated Tickets, commented that this was an awe-inspiring historic move. He added that it signifies heritage along with innovative visions put forth by Sports Illustrated. Marc de Grandpre, president of New York Red Bulls, added that this venue’s badge should stay relevant to the crest of any location. Both leaders shared their perspectives on the significance of this move. He also stated that, in equal terms, it should hold possible memories for the spectators too.
This will make Sports Illustrated Stadium a global benchmark for blockchains and a new age for fan participation and event management.
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