As celebrity NFT projects and endorsements become increasingly popular, trademark filings have become a common way for the rich and famous to get their feet wet and make an initial claim. In April, David Beckham submitted three metaverse and NFT-related trademark applications, while, in March, Notorious B.I.G., LLC, which manages rapper Biggie Smalls’ intellectual property, filed three trademarks that indicated the company’s likely plans to release NFTs of the late rapper. And in February, YouTube star, professional boxer and NFT fan Logan Paul helped kickstart the trend of celebrities launching their brands in Web3 by filing several NFT and metaverse trademarks.
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