Payments Giant Visa Launches New NFT-Focused Program for Crypto Entrepreneurs


Global credit card giant Visa is launching a new crypto program to help content creators and entrepreneurs grow small businesses with non-fungible tokens (NFTs).

According to a new company blog post, since NFTs authenticate the ownership of digital media and collectibles, they can help small and micro businesses expand and generate more revenue.

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Says Cuy Sheffield, head of Visa’s crypto department,

“NFTs have the potential to become a powerful accelerator for the creator economy. We’ve been studying the NFT ecosystem and its potential impacts on the future of commerce, retail, and social media.

Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”

The Visa Creator Program is intended for business owners who want to deepen their knowledge of NFT-related technology and commerce in order to integrate them into their business models, whether they are brand new to the world of digital assets or seasoned veterans.

The program would grant select creators technical mentorship from Visa’s team of digital asset experts, a chance to brainstorm with a community of NFT creators, access to cutting-edge research and speeches from leaders in the crypto world, and exposure to Visa’s clients and partners.

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Furthermore, Visa will be giving businesses a one-time cash infusion in the form of a stipend to jumpstart growth, according to the blog post.

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