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The launch of the Rare Antiquities Token NFT fractionalization marketplace featured an epic fail at Aura Skypool Dubai last month. What promised to be an amazing PR stunt failed when the founder of the Rare Antiquities Token, Ryan Howells poured liquid nitrogen on a piece of art worth $40,000.
Before the event the piece of art by artist Brigitte Nataf was commissioned and turned into digital art, before being fractionalized into 212 equal NFT fractions. Each NFT was then used as the guests entry to the exclusive launch event at the sought after venue with the worlds highest 360° infinity pool suspended 200 metres over Dubai. Each NFT fraction could then be listed on the Rare Antiquities Token NFT Marketplace joining other collections such as a fractionalized Banksy at ratbits.com and can be bought using Ethereum or the native token of the platform, The Rare Antiquities Token.
Trading NFT Fractions
The Rare Antiquities Token NFT Marketplace launched at the start of March 2022 with the first collection featuring 664 fractions from the fractionalized Banksy (I Fought The Law, 2003). Users can build up their portfolio of fractions from a single collection and then trigger a forced buyout for remaining fraction owners when a single user owns over 50% of a collection.
“Is that a fail?!” – @VitalyTheGoat source @themooncarl
The official launch event of The Rare Antiquities Token NFT Marketplace saw the founder pouring liquid nitrogen over the physical piece of art valued at $40,000. The idea worked in theory, it would break to pieces and the only version of the art to remain would be the digital version that all attendees had received an NFT fraction for.
Unfortunately for the CEO and founder the conditions of an outdoor setting 50 floors in the sky worked against them and the liquid nitrogen did indeed fail.
Further embarrassment was saved somewhat as an “in the pool” shout from the audience turned into a lifeline that animated the guests in attendance featuring influencers and the biggest names in blockchain to approve the act. The infinity pool was the final destination for the piece of art met with a grand applause and cheer.
If The Rare Antiquities Token wanted to make a name for themselves then they surely managed to achieve it at their launch event.
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