Rekt Brands Inc. (Rekt), the powerhouse behind the Rektguy NFT project, Rekt Drinks, and the Rekt brand intellectual property, is thrilled to share that it has successfully wrapped up a $1.5 million seed funding round. This milestone, backed solely by angel investors and the community—steering clear of institutional venture capital—showcases the unwavering support Rekt has garnered from its dedicated and expanding network.
This funding announcement comes on the heels of the launch of Rekt Drinks, the inaugural consumer product from Rekt: a refreshing lime-flavored sparkling water that boasts zero caffeine and zero alcohol, all while showcasing the distinctive Rekt branding. Rekt Drinks launched last week, rolling out 222,456 units across 32 countries. The entire stock vanished in less than 48 hours, with U.S. demand driving a complete sell-out in a mere 4 hours and 20 minutes. This launch marks a significant milestone in real-world product sales by a Web3 brand, underscoring Rekt’s potential to emerge as a formidable cultural influence across digital and traditional markets.
Rekt emerged from the triumph of the Rektguy NFT collection, crafted by the talented artist Ovie Faruq (OSF) in May 2022. Since its inception, the Rektguy project has evolved into Rekt Brands, which manages the Rekt IP and has introduced an innovative industry model by directly providing equity in the parent company to its NFT holders, leveraging a Reg CF exemption under SEC guidelines in the U.S.
“Rekt has had a die-hard, cult-like community for the past 2 years, and our ambition is to fulfill its potential as one of the largest Web3 brands,” said OSF. “With the sell-out of our drinks last week, that’s 222,456 times someone is going to pick up a can with the Rekt logo and a Rektguy on it. It’s a magnitude higher for us in terms of brand awareness.”
With this fresh capital injection, Rekt is set to broaden its product offerings, enhance its brand visibility within and beyond the Web3 space, and connect digital culture with tangible consumer goods. The Rekt community is central to the brand’s vision, with future initiatives designed to empower, engage, and reward its loyal supporters.