 
 
Bitcoin treasury giant Strategy started the new year with its first Bitcoin (BTC) buy of 2026 while increasing the balance of its cash reserve. Strategy now holds over 673,000 BTC, further fortifying its position as the world’s largest publicly traded holder of the maiden cryptocurrency.
Strategy Boosts Holdings With 1,287 BTC Purchase
Helmed by Executive Chairman Michael Saylor, the Tysons Corner, Virginia-based firm acquired 1,287 Bitcoin for roughly $116.3 million, or an average price of around $90,390 each. Strategy said in an 8-K filing that it now holds 673,783 Bitcoin, worth around $62.7 billion at current prices. For perspective, the BTC stash represents over 3.2% of Bitcoin’s total 21 million supply.
The assets were bought for $50.55 billion, or at an average cost basis of $75,026 each.
The latest acquisition was funded using proceeds from the sale of its Class A common stock, MSTR, under the company’s at-the-market (ATM) offering. Strategy sold 1,990,911 MSTR shares for roughly $312.2 million during the past week.
Last week, Strategy also added $62 million to its cash reserves, lifting that total to $2.25 billion. Proceeds from the issuance of common stock were also used to pad the reserve.
 
Strategy’s USD reserve was established to effectively support the payment of dividends on its preferred stocks and interest on its existing debt. When the firm fist announced the reserve in December, it initially raised $1.44 billion to fund the project.
Meanwhile, worries over Strategy’s Bitcoin-focused business model continue as the firm reported a $17 billion unrealized loss on its Bitcoin stockpile during the fourth quarter of 2025, as the asset plummeted from its current all-time high of $126,000 in October.
While Strategy’s Bitcoin buys cooled as BTC fell, the firm acquired approximately 22,600 coins last month. That represented a significant increase from 9,000 Bitcoin the month before.
Despite the criticism, Saylor’s Bitcoin play has inspired other publicly traded companies to adopt BTC-focused treasury strategies, including Tokyo-listed Metaplanet, which has now become the fourth-biggest corporate Bitcoin holder, with 35,102 Bitcoin worth an eye-popping $3.27 billion on its balance sheet.
Bitcoin changed hands at $93,174 on Tuesday, a 6.6% increase over the past week, according to crypto data provider CoinGecko.