Spanish Football Giants Barcelona and Real Madrid Seek Crypto Trademark Protection

Football giants Barcelona and Real Madrid filed a joint crypto trademark protection covering various virtual products, according to licensed patent and trademark attorney Michael Kondoudis.

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Kondoudis tweeted:

“Football powerhouses Real Madrid and Barcelona have filed a joint trademark application covering: virtual reality gaming, virtual clothing, footwear, headgear, cryptocurrency transaction management software …and more.”



Under serial number 97536450, the trademark protection was filed at the United States Patent and Trademark Office (USPTO) on August 5 and seeks to safeguard the football powerhouses’ virtual reality software and downloadable software used to manage crypto transactions. 

Barcelona and Real Madrid also intend to shield non-downloadable virtual products like headgear, footwear, and clothing for an enhanced experience in the Metaverse. Furthermore, their e-commerce and e-payment platforms will be protected.

Earlier this year, Real Madrid set foot in the Metaverse after partnering with Astosch Technology by creating a digital recreation of its Santiago Bernabeu stadium. 

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The football giant sought to boost its fans’ experience by offering them a chance to walk through the famous arena, including the trophy cabinet, which had a 3D recreation. 

With the new crypto trademark petition, the El Clasico rivals intend to continue exploring the web3 and metaverse spaces. 

Meanwhile, Barcelona entered the crypto sector in 2020 after partnering with fintech firm Chiliz for a blockchain-powered fan-engagement platform, Blockchain.News reported. 

Barcelona sought to render a tokenized engagement platform to its more than 300 million fans worldwide. Fans were to purchase the Barca Fan Tokens (BAR) through an innovative procedure called Fan Token Offering (FTO).

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