Strategy expanded its bitcoin treasury with another major purchase, strengthening reserves, boosting liquidity, and reinforcing its long-term digital asset accumulation strategy.
Strategy has expanded its Bitcoin holdings again, reinforcing its position as the largest publicly traded holder globally. The company recently acquired 1,287 BTC in a public statement. As a result, there was a sharp increase in total bitcoin reserves.
Strategy Expands Bitcoin Treasury With New Acquisition
According to the disclosure, Strategy bought the most recent 1,287 BTC at an average value of $88,568. As a result, the total bitcoin reserves of the firm rose to 673,783 BTC. At the same time the company increased its USD reserves. Cash holdings increased by $62 million, to $2.25 billion in aggregate terms.
Strategy has acquired 1,287 BTC to increase its BTC Reserve to ₿673,783 and has increased its USD Reserve by $62 million to $2.25 billion. $MSTR https://t.co/Cv8jD80kQC
— Michael Saylor (@saylor) January 5, 2026
Moreover, Strategy clarified its combined average acquisition cost throughout all of its bitcoin purchases comes close to 74,997. This number is a measure of disciplined accumulation through several market cycles. Therefore, the company was long-term in its strategy rather than short-term trading behavior.
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In addition, Strategy revealed the total cost of its acquisitions in bitcoin amounted to around $50.44 billion. Taking into consideration the market prices as of January 3, 2026, the holdings were worth more than $61.3 billion. As a result, unrealized gains were more than $10.8 billion.
Meanwhile, the company reiterated that operational cash flow had remained untouched. Instead, Strategy financed purchases by means of common stock offerings and convertible debt. This approach made it possible to expand exposure without lowering business liquidity.
In addition, Strategy focused on its disciplined funding structure. By using equity-linked instruments the firm efficiently increased exposure to bitcoin. This structure was attractive to investors who were looking for indirect exposure.
Importantly, the firm affirmed it had not made any adjustments to its general capital allocation framework. According to management, the newest purchase was part of a continuing accumulation program. Therefore, more acquisitions can be made under favorable conditions.
The announcement came after a press release was published on the official website of Strategy. The release provided information on reserve updates, as well as a re-statement of long-term strategic priorities. Transparency was still key to investor communications. This clarity helped to sustain market confidence.
Strategy Stock Reflects Bitcoin-Centric Corporate Identity
Strategy’s approach has changed its corporate identity over the last few years. Executive Chairman Michael Saylor made bitcoin one of the primary treasury reserve assets. This strategy was to hedge against inflation while participating in the long-term appreciation.
As a result, Strategy’s stock had the effect of providing amplified exposure to bitcoin. Volatility of price movements in MSTR frequently topped bitcoin volatility. Therefore, investors considered shares to be leveraged digital assets instruments.
In addition, the capital strategy of Strategy contributed to the debates surrounding wider corporate adoption. Other firms took a hard look at its funding model. However, few approached its scale or consistency. Strategy was still unique in its commitment and its execution.
From a market perspective, the most recent purchase added strength to the belief of bitcoin advocates. Prolonged accumulation indicated long-term conviction. Meanwhile, critics were wary of the risks of concentrations. Nevertheless, Strategy was continuing on course as established.
Overall, the acquisition underlined Strategy’s commitment to its bitcoin reserves at all times. By expanding the amount of holdings and increasing liquidity at the same time, the company increased financial flexibility. As a result, Strategy kept shaping corporate bitcoin narratives.