Survey reveals an interesting new statistic regarding American female investors


It’s no secret that crypto has a gender problem – and a big one. Women’s representation in the crypto industry, be it in tech or entrepreneurial roles, is still lacking. What’s more, investors are also in the same boat. However, a new survey suggests that crypto’s gender gap could be slowly closing. But the question remains, is the USA the right place to study this?

Hacking the glass ceiling

Crypto platform eToro shared a survey on the financial habits of 1,000 US-based investors, which showed that crypto is the second most popular choice for female investors. Though 53% of women preferred the top asset – which was domestic equities – 41% chose crypto. eToro used this to determine that crypto was becoming an investment priority for more women.

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The survey summarized,

“Social investing network’s latest data also shows that female investors are warming up to crypto: 41% are currently invested and 41% plan to increase their crypto holdings.”

However, it’s important to note that eToro’s survey only took US-based women into account. This is significant because according to the 2021 Chainalysis Global Crypto Adoption Index, the USA isn’t even one of the top five countries for crypto adoption. Results from the top-ranking country – Vietnam – or others such as India, Pakistan, Ukraine, and Kenya could have shed light on the gender gap in crypto in emerging markets as well.

For example, the Binance-owned Indian crypto exchange, WaxirX, last year registered a “1009% increase in female signups,” according to CEO Nischal Shetty. What’s more, men and women also invest differently, as Indian women on WazirX chose Bitcoin while men seemed to prefer Shiba Inu.

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Be my crypto-bae?

It’s pertinent to note here that eToro was the name behind another survey earlier this year that went viral – for all the wrong reasons.

The survey claimed that bringing up crypto could help Americans find success in their romantic ventures. To be specific, the survey noted,

“33% of Americans said they would be more likely to go on a date with someone who mentioned cryptoassets in their online dating profile…”

Not surprisingly, there was a healthy amount of skepticism as readers felt that eToro’s survey came with a rather self-serving conclusion, so to speak.

On a darker note. . .

With Russia’s invasion of Ukraine, the European and American markets are in a state of fear, which also affected crypto assets. Despite the drop in prices, however, “buy the dip” calls weren’t as loud as one would expect them to be.

That said, Santiment suggested that the FUD could signal a turnaround.




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