Tether Invests $775M in Rumble To Challenge YouTube

Tether, the largest company in the digital asset sector, has invested $775 million in Rumble, a video-sharing platform positioning itself as a competitor to mainstream services like YouTube.

Tether CEO Paolo Ardonio highlighted the investment as part of the company’s broader mission to support innovative technologies and businesses that encourage independence and resilience. 

“Tether deeply believes in the fundamental values of freedom of speech and financial freedom,” Ardonio stated in a December 20th post on X. 

He also noted plans to collaborate with Rumble on advertising, cloud solutions, and Bitcoin and cryptocurrency payment systems.

Rumble CEO Chris Pavlovski expressed enthusiasm about the partnership and emphasized the platform’s competitive ambitions. 

The announcement coincided with a significant increase in Rumble’s stock price (RUM), which surged 51.60% in after-hours trading to reach $10.90.

Separately, Rumble confirmed plans to integrate Bitcoin into its financial strategy. On November 25th, the company’s board approved an initiative to allocate up to $20 million of excess cash reserves to Bitcoin. 

This followed a poll conducted by Pavlovski on November 19th, where 93.9% of over 43,000 respondents supported the move.

Dave Portnoy, founder of Barstool Sports, acknowledged Rumble and its CEO, Chris Pavlovski, in a post on X and announced Pavlovski’s upcoming appearance on his podcast to discuss Rumble’s plans and recent developments.

Tether’s investment highlights Rumble’s efforts to enhance its technological capabilities and strategic partnerships, aligning with Tether’s commitment to fostering innovation and financial freedom.

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