In the world of cryptocurrencies and blockchain, attracting and retaining users is more challenging than ever. The competition is fierce, attention is scarce, and Web3 projects need innovative strategies to grow sustainably. This is where gamification comes into play, one of the most powerful levers of modern marketing.
In this article, you will discover how Claimr and Generis are helping crypto and Web3 projects to generate viral growth, increase user retention, and strengthen the community through gamified campaigns, automated and measurable. All with concrete results, data in hand.
What is Claimr: the gamified marketing platform for Web3
Claimr is a viral marketing platform designed for Web3 projects. Its core is simple yet incredibly powerful: to automate the creation of viral campaigns — such as giveaways, lotteries, and missions with prizes in tokens or NFTs — incentivizing useful behaviors from users.
Main features of Claimr:
- Automatic distribution of rewards, saving time and money;
- Time-limited or quantity-limited activities to generate urgency (FOMO effect);
- Access to enriched user data for analysis and remarketing;
- On-chain skills, ideal for launching trading or staking competitions.
It is not a coincidence that platforms like BracketFi and Primex Finance have recorded, thanks to Claimr:
- +63% growth in engagement;
- +43% increase in user retention;
- +27% growth in the average value of deposits.
Generis: Web3 marketing strategy at the service of growth
Generis is a Web3 marketing agency specialized in integrating gamification into structured marketing funnels. It works side by side with Claimr to create personalized, effective campaigns focused on concrete goals: from user acquisition to token holding.
With Generis you get:
- Tailored gamified strategies;
- Continuous support to maximize performance;
- Additional marketing services: PR, influencer, community building, paid ads;
- Integrated campaigns with your business goals.
The approach of Generis is data-driven but also creative, combining technology, psychology, and storytelling to create memorable experiences that increase the perceived value of the project.
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The advantages of gamification for crypto and Web3 projects
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Gamification is not just a trend: it is a powerful growth engine for any decentralized project. Integrating missions, rewards, and game mechanics into marketing allows you to:
- Increase engagement and the average time spent by users;
- Loyalty through rewards for those who perform regular actions;
- Educate new users on the use of the dApp or the token;
- Encourage word of mouth through viral campaigns;
- Attract early adopters during the launch phase and keep the community active in the long term.
In other words, you transform your audience into an active part of the project, rewarding each useful interaction.
Examples of effective campaigns with Claimr x Generis
Among the campaigns carried out by Claimr and Generis, on-chain activities such as trading competitions, interactive quests, and giveaways with NFT stand out. The results? Real and measurable engagement, growth of the main KPIs, and more solid tokenomics thanks to the incentivization of holding.
The most performing activities include:
- Timed missions with token reward;
- Integrated referral systems to create a network effect;
- Awards milestones to stimulate continuous interaction;
- Advanced data collection for increasingly effective future campaigns.
Why choose Claimr + Generis for your Web3 project
Whether you are launching a new project, consolidating an existing dApp, or preparing a fundraising campaign, the combination of Claimr + Generis allows you to:
- Automate viral marketing without losing control;
- Integrate gamification strategically into the funnel;
- Monitor in real-time the results with clear dashboards;
- Optimize costs and effort, thanks to an ecosystem already ready to use.
Conclusion: the future of Web3 marketing is interactive, viral, and automated
In Web3, the user is no longer just a simple consumer but an active participant in the ecosystem. For this reason, marketing strategies must evolve, moving from simple advertisements to engaging and rewarding experiences.
Claimr and Generis represent today one of the most advanced solutions for those who want to increase adoption, stimulate growth, and create loyal and participative communities.
Learn more about how to transform your community into a growth engine: