Women and Bitcoin: a rise in female savers

Research by digital bank N26 confirms that the main motivation for women to invest is to increase their long-term savings. The range of female investors is increasing between the ages of 35 and 44, and Bitcoin and cryptocurrencies are among the most popular assets for women with 26%. 

Women and Bitcoin: N26 research numbers 

Women investors are reportedly increasing in number over the years, with 41% wanting to increase their long-term savings, 40% looking for financial security for their families and 29% wanting to increase their capital quickly. 

With these motivations, women are increasingly opening up to capital markets and investments. The range of female investors who are most inclined to invest is precisely that between the ages of 35 and 44.

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These women say that they are planning to double the amount of money they invest compared to the past. In this range, there are also those who do not yet invest, but who say they are open to doing so in the future. Here, these women say they would probably consider real estate (29%), followed by cryptocurrencies (26%) and banking products (23%)

There are also reasons why some women are not interested in investing. The survey states that 33% of women say they are uncertain about their future financial stability, 32% say they do not have enough knowledge of the market and 15% talk about a lack of confidence in investment products. 

Women and crypto: the numbers in Italy

In Italy, 72% of women who already invest say they plan to increase their monthly amount in 2022. And indeed, among Italian women who already invest, 76% feel confident in making decisions in this area, 55% say they are adequately informed about financial instruments, while only the youngest between 18 and 24 years old, seem to lack adequate information. 

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In this regard, Paula Mariani, Director of User Experience at N26 states:

“the research clearly shows that in the area of financial investments there are many opportunities for women. It is very positive that women are also starting to consider and evaluate the best tools to grow their wealth. It is a priority for N26 to proactively contribute to this process by facilitating dialogue with our clients and creating more inclusive tools for managing savings and investments”. 

The manager also reveals how the percentage of women holding Bitcoin has tripled in the last three years and yet the percentage of men is still six times larger.

Female finance management

Two years ago, N26 released its own research on female finance management, already stating that Italian women are more organized when it comes to saving and manage their finances more consciously and effectively than men. 

At the time, the research was conducted on a pool of Italian women between the ages of 16 and 64, finding that 81% of Italians plan their annual financial goals and 84% also manage to achieve them. 

N26 was founded in 2013 and has 7 million customers worldwide.  


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