Trump-backed WLFI ramps up buybacks as token stays nearly 50% below launch price

The Trump family-backed crypto project, World Liberty Financial, has continued its token buyback strategy, aiming to create more demand for the token, which has declined nearly 50% since its launch.

The platform acquired $7.7 million worth of World Liberty Financial (WLFI) tokens on Wednesday at an average price of $0.16 per token, according to blockchain data platform Lookonchain.

The nearly $8 million buy is significantly larger than its $1.06 million WLFI token buyback on Sept. 27, which also saw $1.43 million worth of tokens burned, Cointelegraph reported at the time.

Earlier in September, the platform also passed a governance vote to use 100% of the project’s treasury’s liquidity fees for token buybacks and burns, permanently removing them from circulation. Similar mechanisms aim to reduce the circulating supply of a token and increase demand through buybacks.

Related: Trump Organization to tokenize Maldives resort development for early investors

The buybacks came as the WLFI token saw a 13% price increase over the past week, but remained down by over 48% since its launch in January, according to CoinMarketCap data.

US President Donald Trump’s family’s stake reportedly soared to around $5 billion following the scheduled unlock of 24.6 billion tokens at the beginning of September.

Related: WLFI’s ‘community governed’ image strained as Trump-backed project freezes wallets

Trump family wealth hit by October crypto crash

Cryptocurrency ventures have proven lucrative for the Trump family, generating about $802 million in cryptocurrency income during the first half of 2025, according to estimates from the news outlet Reuters.

The investigation detailed that the majority of the $802 million stemmed from income via WLFI tokens, the Official Trump (TRUMP) memecoin and passive yield from the World Liberty Financial USD (USD1) stablecoin.

However, the Trump family’s crypto ventures took a significant hit after the record $19 billion crypto market crash on Oct. 10.

Their fortune has fallen by over a billion dollars since the crypto market crash, from approximately $7.7 billion in early September to $6.7 billion by the end of November, Bloomberg reported on Sunday.

At the time of writing, the WLFI-tagged wallet address still held $7.5 billion worth of WLFI tokens as its largest holding, according to blockchain data platform Arkham.