Trump Media and Technology Group, the parent company of Truth Social, Truth+, and Truth.Fi, has announced a $2 billion investment in Bitcoin and Bitcoin-related securities as part of its treasury strategy.
According to the company, approximately two-thirds of its $3 billion in liquid assets are now allocated to Bitcoin holdings.
An additional $300 million has been designated for an options-based strategy involving Bitcoin-linked securities.
“These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere,” said CEO and President Devin Nunes.
“We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan.”
The company stated that it may convert its options into spot Bitcoin depending on market conditions and that the assets could also be used to generate revenue and support future Bitcoin acquisitions.
The announcement follows earlier reports that Trump Media intended to raise $3 billion to expand into digital assets, including Bitcoin, mining operations, and financial products.
That plan, disclosed in May, outlined a proposed $2 billion equity raise and a $1 billion convertible bond. At the time, the company disputed media coverage of the effort.
Following Donald Trump’s return to the presidency, his 53% ownership in Trump Media, valued at approximately $3 billion, was transferred to a revocable trust managed by Donald Trump Jr., who has full investment authority.
The timing of the announcement coincides with recent federal actions related to digital assets.
On July 18th, President Trump signed the GENIUS Act, which establishes a regulatory framework for stablecoins backed by U.S. dollars.
In March, an executive order introduced the Strategic Bitcoin Reserve, a proposed national initiative to hold Bitcoin.
While Trump Media’s Bitcoin strategy is separate from these government actions, it aligns with a broader trend of institutional interest in Bitcoin.