- Smarter Web Company bought 196.9 Bitcoin for £15.2M on June 24, 2025.
- Total Bitcoin holdings now stand at 543.52 BTC, worth £42.4M.
- Purchase aligns with the firm’s “10 Year Plan” for treasury reserves.
The London-listed technology company, the Smarter Web Company has acquired 196.9 Bitcoin (BTC) for 15.2 million pounds or $20.3 million at an average price of 77, 122 per BTC. This purchase made on June 24, 2025, will take the number of Bitcoins that the company owns to 543.52 BTC, which is at a value of about 42.4 million pounds. The decision is in line with its strategic “10 Year Plan” to put cryptocurrency in its reserves.
The acquisition is also linked to a Bitcoin price rally, with the cryptocurrency rising to the price of 105,730 after going down on geopolitical tensions. To maximize on this recovery, the company positioned its take over to capitalise on the events of U.S interception of Iran missiles that were to attack a base in Qatar. This incident has resulted in a 3.65 percent in-crease in prices in the last 24 hours.
Strategic Shift to Cryptocurrency
Smarter Web Company is a web design and development company, which was originally constructed in 2009, and subsequently concentrated more on Bitcoin as a treasury asset. It started to accept BTC payments in 2023 and in April 2025 released its “10 Year Plan” to accumulate cryptocurrency as an inflation hedge and long-term store of value. The new purchase is the latest after previous acquisitions of 104.28 BTC on June 19, 2025, at a cost of 8.1 million pounds and 74.27 BTC on June 13, 2025.
The board of the firm notes that investing in Bitcoin is in line with its financial future but highlighted the volatility of the asset. Cryptocurrencies are not a middle-ground asset according to the UK financial regulators who stated that the value of an asset will always be subject to significant changes. The Bitcoin in the company is not covered under the Financial Ombudsman Service or the Financial Services Compensation Scheme based in the UK.
Chief Executive Andrew Webley was optimistic concerning the plan, saying, “We look forward to perfecting our financial model, adopting Bitcoin which can be used to create a pioneer an example in the UK companies.” The company has also hired Jesse Myers, a founding partner of a Bitcoin hedge fund as a strategy consultant on how to steer its cryptocurrency efforts.
Market Context and Corporate Trend
The investment at the Smarter Web Company is part of the bigger trend to have companies use Bitcoin. Companies such as Strategy (previously known as MicroStrategy) have also invested and diversified their treasury reserves in cryptocurrency. Stocks of the Smarter Web Company climbed by almost 20000 per cent shortly after the company announced its Bitcoin program in April 2025, but subsequently corrected.
The recent rise in the price of Bitcoin, caused by geopolitical growth, stimulated corporate acquisitions. Whereas other companies purchased the asset when its price had dropped, Smarter Web Company focused on the upturn which meant that the business believed in further valuation of the asset in terms of the future. The firm has a total of 543.52 BTC thus making it one of the current corporate Bitcoin holders in the world.
The purchase was partly financed by a 29.3 million capital raise that was done on June 16, 2025 that diluted the existing shareholders by 7.39%. In addition, the company placed 7 million new shares as part of a subscription deal and procured 3.8 million pounds of a strategic investor on June 23, 2025. This will be used to promote its long-term Bitcoin purchase strategy and general business activity.
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